Mineral.io · 1 week ago
Marketing Manager, Retention Strategy (Remote)
United States
Part-time
Remote
Mid, Senior Level
$4,000/mo - $6,000/mo
3+ years expMineral.io is a retention-focused agency that partners with established DTC brands to enhance their growth strategies. The Marketing Manager will lead retention initiatives for multiple brands, utilizing customer behavior and lifecycle data to inform decisions and guide clients towards achieving their business objectives.
Digital MarketingEmail Marketing
Responsibilities
You’ll craft the retention strategy for each account — mapping lifecycle priorities, designing monthly plans, shaping campaign angles, and setting clear direction
You’ll guide campaigns from concept to launch, ensuring the angle, segmentation, testing plan, and creative direction all align with the broader strategy
You’ll lead weekly recaps and monthly reviews (with analytics support from Hiro), identify wins and risks, and shape clear next steps
You’ll run client calls, guide decisions, and navigate uncertainty with confidence
You’ll stay close to execution (especially early on) while production support ramps
Qualification
Required
3+ years in lifecycle marketing, CRM, or email/SMS retention
2+ years experience of other ESPs like Sendlane, Braze, Customer.io a plus
Strong Klaviyo experience (campaigns, flows, segmentation, troubleshooting, deliverability)
Experience managing multiple DTC accounts in an agency environment
Confidence leading client communication and decision-making
Ability to interpret data and turn it into structured next steps
Ability to work during US Eastern Time hours
Eastern Europe / LATAM candidates encouraged (all regions considered)
Benefits
Flexible PTO
Opportunity to improve systems, tools, and workflows
Company
Mineral.io
Mineral.io is an email marketing company that creates and designs handcrafted email and postcard retention marketing systems for businesses.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase