Ford Motor Company · 5 days ago
Commercial Specialist, CRM
Dearborn, MI
Full-time
Hybrid
Mid Level
3+ years expFord Motor Company is seeking a Commercial CRM Specialist who will manage the full lifecycle of customer relationship management for B2B clients. The role involves architecting customer journeys, executing technical campaigns, and collaborating with sales teams to drive account-based marketing strategies.
AutomotiveAutonomous VehiclesManufacturingTransportation
No H1B
U.S. Citizen Only
Responsibilities
Architect B2B Customer Journeys: Design and implement audience-centric journeys across the full lifecycle—from lead acquisition and nurturing to onboarding, cross-sell/upsell, and win-back. You will ensure the right message reaches the right stakeholder (Fleet Manager vs. Driver) at the right time
Technical Campaign Execution: Build and execute complex automated campaigns using Salesforce Marketing Cloud, Sales Cloud, and Data Cloud. You will utilize HTML, CSS, AMPScript, and SQL to develop dynamic, templated messaging and troubleshoot campaign assets
Drive Account-Based Marketing (ABM): Collaborate with Sales teams to develop ABM strategies within Salesforce, targeting high-value accounts with tailored messaging that supports sales conversions
Master the Data Architecture: You will manage the complexities of B2B data relationships (one-to-many, company-to-employees, company-to-vehicles) and define data triggers for always-on campaigns
Optimize & Iterate: Embrace a "test-and-learn" mindset. You will analyze customer signals with our analytics teams (GDIA) to optimize open rates, clicks, and conversions, continuously refining our segmentation and creative approach
Qualification
Required
Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience
3- 5 years of experience in customer-centric digital marketing and marketing automation, with a specific focus on B2B CRM
Hands-on proficiency with Salesforce Marketing Cloud (Journey Builder, Automation Studio), Sales Cloud, and Data Cloud
Technical proficiency in HTML, CSS, AMPScript, and SQL for campaign customization and data segmentation
Previous experience in Automotive or B2B marketing
Preferred
Salesforce Certified Marketing Cloud Consultant, Email Specialist, or Administrator
Experience working with (or at) marketing agencies to deliver data-driven, journey-based campaigns
A strong understanding of data privacy regulations (GDPR/CCPA) and consent management
Proven ability to translate business goals (e.g., 'increase software subscriptions') into technical requirements
Benefits
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.
Company
Ford Motor Company
We don't just make history -- we make the future.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$16.23BKey Investors
US Department of EnergySoros Fund Management
2025-07-29Post Ipo Debt· $3B
2023-08-17Post Ipo Debt· $4B
2023-06-22Debt Financing· $9.2B
Leadership Team
James Farley
Chief Executive Officer
Efrat Barit
COO
Recent News
2026-01-20
2026-01-19
Company data provided by crunchbase