CRM Manager Analytics – remote freelance jobs in United States
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24 Seven Talent · 1 week ago

CRM Manager Analytics – remote freelance

positionUnited States
timeContract
remoteRemote
senioritySenior Level
date5+ years exp

24 Seven Talent is representing a client in the entertainment sector seeking a Manager of Analytics to enhance data-informed decision-making in CRM and lifecycle marketing. The role involves owning analytics strategies, analyzing campaign performance, and collaborating with cross-functional teams to optimize customer engagement and retention.

Human ResourcesRecruiting

Responsibilities

Own analytics and measurement strategy for CRM and lifecycle marketing initiatives across email, push, in-app, and emerging channels
Analyze campaign performance, user behavior, and lifecycle trends to identify opportunities to improve engagement, retention, and conversion
Develop and maintain KPIs tied to real business outcomes, including active usage, retention, and incremental lift
Support test-and-learn initiatives, including A/B testing, experimentation frameworks, and performance readouts
Translate complex datasets into clear recommendations that guide prioritization and optimization decisions
Build dashboards, decks & reports that provide visibility into CRM performance and customer health
Deliver concise, executive-ready insights highlighting trends, risks, and opportunities
Establish consistent measurement standards and reporting frameworks across initiatives and markets
Work closely with Data, Engineering, and Marketing Technology partners to ensure data accuracy, availability, and scalability
Support improvements to data infrastructure, tracking, and integrations across CRM platforms and analytics tools
Act as a strategic analytics partner to CRM, Product Marketing, and Growth teams
Define analytics best practices, documentation, and processes to support scalable measurement
Ensure data governance, consistency, and compliance in all reporting and analysis
Proactively identify gaps in data, tooling, or processes and recommend solutions

Qualification

CRM analyticsLifecycle marketingData analysisCRM platformsAnalytics toolsA/B testingData governanceCommunication skills

Required

5–8+ years of experience in analytics, CRM analytics, lifecycle marketing, or customer insights
Strong experience analyzing CRM and customer lifecycle data in a digital, DTC, or media environment
Proficiency with CRM platforms and analytics tools (e.g., Braze, SFMC, Redfast Tableau, or similar)
Demonstrated ability to translate data into actionable insights and strategic recommendations
Excellent communication skills with experience presenting to senior stakeholders

Preferred

Experience supporting streaming, media, or subscription-based businesses
Familiarity with experimentation methodologies, incrementality analysis, and cohort-based analysis
Exposure to global or multi-market analytics environments

Company

24 Seven Talent

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Glassdoor3.9
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24 Seven partners with companies to get marketing, creative, and digital work done by providing the right talent, innovation, and insights.
dateFounded in 2000
location
Newport Beach, California, USA
people-size201-500 employees
web-link
https://www.24seventalent.com/

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Morgan Stanley Asia
2016-10-06Private Equity

Leadership Team

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Celeste Gudas
Chairwoman, Founder
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Recent News

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2026-01-16
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24 Seven Acquires Marketing Consulting Firm Markacy
2025-11-13
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24 Seven Strengthens Market Position with Acquisition of Futureman and MTP
2025-10-10
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