Inside Higher Ed · 1 week ago
Assistant Director, Admissions and Marketing-McDonough School of Business, Dubai
Washington, DC
Full-time
Hybrid
Lead/Staff, Director/Executive
$48K/yr - $88K/yr
5+ years expGeorgetown University is a prestigious institution with campuses in Washington, D.C., and they are seeking an Assistant Director of Admissions and Marketing for their EMBA and IBP programs in Dubai. This role involves supporting recruitment, marketing, and admissions activities to meet enrollment goals, while collaborating with internal and external teams on marketing efforts.
Digital MediaEducationHigher EducationJournalismRecruiting
Responsibilities
Developing and executing marketing, recruitment and admissions plans
Supporting all aspects of recruiting outreach including managing and executing the lead and applicant journey (answering all emails, telephone calls, and walk-in inquiries) and creating and implementing all procedures for recruitment outreach and follow-up with prospects
Supporting the admissions process - document review, first reads and interview scheduling
Ensuring that all marketing content materials (both printed and online) are up to date
Creating and executing the email communication strategy, including writing and sending emails within our marketing automation platform
Liaising with our external marketing firm to review and monitor paid advertising campaigns. This includes overseeing the execution of digital, social, search, programmatic, out-of-home, sponsored content, and streaming campaigns
Qualification
Required
Bachelor's degree required
Minimum 5 years of experience
Critical ability to multitask, prioritize, and execute with strong attention to detail
Strong interpersonal abilities and strong team orientation required. Must be able to work with various constituencies including prospective students, current students, alumni, faculty, and staff
Substantial working knowledge of Google Workspace and Microsoft Office Suite, including Word, Excel, and PowerPoint, is required
Marketing and events-related experience
The incumbent must physically reside in Dubai or be willing to relocate to Dubai at their own expense
An attested degree is a requirement for a UAE employment visa
Preferred
Experience in higher education/admissions environment is highly desirable
Familiarity with a marketing automation tool like Salesforce Marketing Cloud, Marketo and/or a CRM tool like Salesforce preferred
Comfort in working directly with executives at all levels and a desire to engage with international cultures
Benefits
Medical
Dental
Vision
Disability and life insurance
Retirement savings
Tuition assistance
Work-life balance benefits
Employee discounts
An array of voluntary insurance options
Company
Inside Higher Ed
Inside Higher Ed is the online source for news, opinion, and jobs related to higher education.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-01-10Acquired
2006-08-31Series Unknown
Leadership Team
Stephanie Shweiki
Director, Foundation Partnerships
Recent News
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