SCAN · 1 month ago
Marketing Analytics Analyst, Sr.
United States
Full-time
Remote
Senior Level
$80K/yr - $116K/yr
5+ years expSCAN is a nonprofit health organization dedicated to improving care for older adults. The Senior Marketing Analytics Analyst will be responsible for creating marketing data strategies, implementing reports, and providing insights to optimize marketing performance and support business growth.
Elder CareHealth CareHome Health CareMedical
Responsibilities
Create, validate and setup data strategy for marketing acquisition team across budget and performance with an eye towards future-proofing
Ensure data integrity and compliance with privacy regulations
Lead development and drive evolution of dashboards, reports, and KPIs to track marketing performance
Collect, analyze, and interpret marketing data from multiple sources (CRM, digital platforms, sales reports)
Create and organize complex data in excel spreadsheets to enable analysis
Collaborate with cross-functional teams (Marketing, Sales, Finance) to align analytics with business objectives
Provide actionable insights to improve customer acquisition, retention, and engagement
Support forecasting, budgeting, and ROI analysis for marketing initiatives
Ensure data integrity and compliance with privacy regulations
Sr / Lead Role (prioritizes assignments, provides assistance, scheduled work, but does NOT directly supervise
Qualification
Required
Bachelor's Degree or equivalent experience required
5+ years in marketing analytics or related role
Proven experience with MS Excel (formulas and advanced analysis), data visualization tools (e.g., Tableau, Power BI) and marketing platforms (Google Analytics, HubSpot)
Expertise in digital media and direct-to-consumer marketing or comparable experience
Should have an understanding of digital campaign performance, attribution, and optimizations
Should have expertise in understanding consumer conversion funnels
Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required
Excellent written and verbal communication skills
Familiarity with website analytics and reporting as it relates to digital marketing
Ability to work and deliver multiple projects simultaneously on tight deadlines
Excellent organizational and project management skills
Advanced MS Excel expertise (formulas, pivots, analyses)
Preferred
Bachelor's degree in Marketing, Business, Data Strategy, Statistics, Economics, or related field (Master's preferred)
Experience with strategic planning is preferred
Agency background is preferred
Google AdWords, Analytics and Google Data Studio experience preferred
Social Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred
Benefits
An annual employee bonus program
Robust Wellness Program
Generous paid-time-off (PTO)
Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday
Excellent 401(k) Retirement Saving Plan with employer match and contribution
Robust employee recognition program
Tuition reimbursement
Company
SCAN
About SCAN Keeping Seniors Healthy and Independent–that’s been our mission for more than 40 years.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Lyn Amor Macaraeg
CVP Chief of Staff & Strategic Advisor to the CEO
Sachin H. Jain, MD, MBA
President and CEO, Board Director
Recent News
2025-12-26
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