Baylor University · 2 months ago
Program Marketing Coordinator
700 S University Parks Drive, Waco, TX, 76706, US
Full-time
Hybrid
Mid Level
3+ years expBaylor University is seeking a Program Marketing Coordinator to develop and execute program-level marketing strategies aimed at enhancing its competitive position in key academic disciplines. The role involves crafting tailored messaging, launching innovative campaigns, and collaborating with academic units to drive awareness and enrollment across targeted programs.
EducationUniversities
No H1B
Responsibilities
Design and implement marketing campaigns aimed at specific academic programs to attract prospective students, internal referrals, and stakeholders
Develop program-level messaging, value propositions, collateral, and digital content that highlight each academic program’s strengths and unique differentiators
Partner closely with academic department chairs, program directors, faculty, admissions, and campus visits to align strategic initiatives with program goals and priorities
Use market research, competitor benchmarking, data analytics, and audience segmentation to identify opportunities and inform messaging strategies
Monitor campaign performance (e.g., lead generation, engagement, conversion metrics) and continuously optimize messaging, channels, and tactics
Propose and test new ideas, pilot initiatives, or micro-campaigns to raise Baylor’s visibility in target disciplines
Ensure brand consistency and adherence to university marketing standards while allowing for program-specific customization
Support content development — e.g., writing web copy, email campaigns, social media posts, print materials, video briefs tailored to program audiences
Coordinate with central marketing and admissions teams to synchronize campaign timing, budgets, resource allocation, and cross-program efforts
Prepare reports and present insights to senior leadership on program-level marketing outcomes, ROI, and strategic recommendations
Perform all other duties as assigned to support Baylor’s mission
Ability to comply with University policies
Maintain regular and punctual attendance
Qualification
Required
A bachelor's degree
Three years of work experience
Experience in marketing, ideally in higher education or in a context of targeting distinct market segments or program areas
Strong experience with digital marketing channels (email, social media, SEO/SEM, display) and campaign analytics
Excellent writing, editing, and storytelling skills; ability to translate academic value propositions into compelling messaging
Ability to collaborate across organizational units and influence stakeholders (faculty, academic leadership, admissions)
High level of initiative, creativity, and willingness to pilot new marketing tactics
Strong analytical mindset and comfort working with data, metrics, and performance dashboards
Project management skills; ability to manage multiple campaigns concurrently, ensuring deadlines and quality
Must be able to travel outside of the state of Texas
Applicants must currently be authorized to work in the United States on a Full-Time basis
Preferred
Five years of relevant experience
Familiarity with marketing technologies (e.g., CRM, email automation, web analytics tools)
Experience marketing academic programs, graduate education, or professional education
Knowledge of trends in higher education enrollment, program differentiation, and competitor landscapes
Experience in content marketing (blogs, video scripts, podcasts) or inbound marketing
Knowledge of Baylor brand, culture, or internal operations
Benefits
Medical, dental, and vision insurance
Generous time off
Tuition remission
Outstanding automatic retirement contributions
Company
Baylor University
Baylor University is a private university and a nationally ranked research institution.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.5MKey Investors
US Department of Commerce, Economic Development Administation
2020-09-16Grant· $1.5M
Leadership Team
Doug McNamee
Vice President and Director of Intercollegiate Athletics
Blaine McCormick
Associate Professor
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