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Veeam Software · 18 hours ago

Senior Director, Product Marketing-Veeam Data Platform

United States

Full-time

Remote

Director/Executive

$275K/yr - $570K/yr

10+ years exp

Veeam Software is the #1 global market leader in data resilience, providing solutions for data backup, recovery, security, and intelligence. They are seeking a Senior Director of Product Marketing to lead global marketing initiatives for the Veeam Data Platform, focusing on growth and retention across various segments.

Cloud InfrastructureData CenterData ManagementEnterprise SoftwareSoftwareVirtualization

Comp. & Benefits

Responsibilities

Executive Presence: Represent Product Marketing in executive forums (QBRs, Marketing Leadership meetings, etc.), providing clear, strategic updates and recommendations

Team Management: Lead, develop, and inspire a team of 3–5 Product and Technical Product Marketers, setting clear goals and delivering results across the full marketing spectrum

Messaging & Positioning: Create and refine impactful messaging that reflects the full, evergreen value of the Veeam Data Platform as well as the latest release benefits, tailored for diverse audiences in the entire buying group

Global, Cross-Segment Leadership: Shape and execute product marketing strategies that span across customer segments and regions, ensuring messaging, content, and initiatives address the unique needs of each

Go-to-Market: Oversee ‘run the business’ product marketing activities: launches, sales/field enablement, content development, competitive positioning, and campaign support

Cross-functional Collaboration: Drive initiatives and deliver business value by working with Product Management, Security, GTM, Demand Generation, Field Marketing, Sales, Renewals, Competitive Intelligence, and Enablement

Business Alignment: Ensure alignment with business objectives, including revenue, pipeline, retention, and customer satisfaction. Lead programs to migrate customers to new licensing/adoption models

Enterprise Team Collaboration: Partner closely and collaboratively with an Enterprise-focused Product Marketing team to ensure unified messaging and go-to-market strategies, while sharing insights and best practices across segments

Storytelling for All Audiences: Craft compelling narratives that address the needs of a broad range of customer personas, from IT administrators to C-level executives

Innovation: Deliver value to customers across a spectrum of consumption models including On premises, Cloud and as-a-Service delivery options, working across multiple development teams to achieve business goals

Voice of the Customer: Ability to effectively gather feedback from Customers, Field and Sales to effectively use the voice of customer to advance the business

Licensing, Pricing, and Adoption: Become an expert in Veeam’s licensing and pricing models, and champion initiatives for adoption, usage, and migration

AI & Innovation: Champion the use of AI tools and digital platforms to boost team productivity and marketing impact

Qualification

Product MarketingMessaging & PositioningTeam LeadershipCross-functional CollaborationB2B Software ExperienceCustomer MigrationAI Tools ProficiencyBusiness AlignmentEffective CommunicationStorytelling

Required

10+ years in product marketing, product management, or technical marketing for B2B software (data protection, security, cloud, or SaaS strongly preferred)

5+ years leading product marketing teams, with a proven record of success in global, cross-segment roles

Demonstrated expertise in building differentiated messaging and content for complex, multi-product solutions that span across various customer workloads and data protection needs

Experience working with technical product and strategy teams to understand and distill 'the benefits and nuances of the tech' into clear, realizable business value that resonates across a diverse buying group

Experience partnering with Alliance, Channel and Enterprise teams for cohesive strategies

Effective communicator at all levels, especially in high-stakes settings

Deep cross-functional collaboration skills in a global, matrixed environment

Experience with customer migration from legacy or perpetual to subscription/aaS models

Proven use of AI tools for marketing productivity

Ability to work in a state of ambiguity, with moving dates and deliverables

Bachelor's degree in technology, business, or related field; MBA or MS preferred

Benefits

Unlimited paid time off, 12 paid holidays, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares

Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents

Medical, dental, and vision coverage starting on your first day

Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program

401(k) retirement plan with company matching contributions

Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time

AirVet: 24/7 virtual veterinary care at no cost

Legal services, identity protection, and supplemental health insurance options

Tax-advantaged spending accounts for healthcare, dependent care, and commuting

Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning