MobilityWorks · 1 month ago
Digital Marketing Director
Richfield, OH, US
Full-time
Onsite
Lead/Staff, Director/Executive
$100K/yr - $140K/yr
5+ years expMobilityWorks is dedicated to serving the needs of the disabled community by providing wheelchair accessible vehicles and home accessibility solutions. They are seeking a Director of Digital Marketing to lead and optimize their digital marketing strategy, focusing on client acquisition, engagement, and retention through innovative digital marketing initiatives and data-driven insights.
AutomotiveManufacturing
Responsibilities
Develop and implement digital marketing strategies that balance brand-building with high-performance lead generation to generate appointments
Lead and mentor the Performance Marketing Specialist, driving workflow, execution, and professional development
Manage third-party agency partnerships to optimize campaign effectiveness and digital presence
Leverage AI, machine learning, and automation to enhance personalization, scalability, and marketing efficiency
Architect and execute multi-channel campaigns across email, social media, SEO, PPC, and paid media
Optimize audience targeting using predictive analytics, data analytics, behavioral insights, and AI-driven strategies
Oversee marketing automation and lead nurturing workflows to improve conversion rates
Continuously track, analyze, and refine KPIs (ROI, CPC, ROAS, conversion rates) to maximize marketing performance
Utilize predictive analytics to forecast consumer behavior, market trends, and demand fluctuations and develop actionable, agile plans to stay ahead of trends
Improve targeting strategies and optimize digital spending using all tools and data available to you including AI-driven insights
Ensure digital content aligns with brand positioning and customer engagement objectives with regular updates and planned audits
Partner with marketing team members and web developers to enhance digital experiences and user journeys
Lead strategic content deployment across digital platforms for maximum audience reach
Oversee Salesforce CRM & Account Engagement client information to refine segmentation and personalized targeting, including customized drips and automations
Strengthen e-commerce and omnichannel strategies, ensuring cohesive digital and retail experiences
Utilize AI-powered insights to drive customer engagement and optimize marketing spend
Manage digital marketing budgets to ensure efficient resource allocation and ROI maximization
Provide strategic direction to agencies and vendors, fostering high-value partnerships
Align digital marketing strategies with sales, product, and customer success objectives
Coordinate with supply chain teams to synchronize marketing efforts with inventory and promotions
Mentor and develop digital marketing teams, fostering innovation, collaboration, and accountability
Champion organizational values to inspire teamwork and high-impact marketing initiatives
Qualification
Required
5-10 years in an analytics-focused, data-driven leadership role ideally within a multi-location or national company
Demonstrated experience working with marketing data in a CRM environment (Salesforce highly preferred)
Strong analytical skills to interpret data and market trends, enabling informed decision-making and strategic planning
Proficiency in using analytics to assess campaign performance and ROI is essential
Understanding data science techniques to analyze large datasets, uncover patterns, and generate insights that drive marketing strategies
Proficiency applying statistical methods and machine learning algorithms to enhance predictive analytics, optimize marketing campaigns, and improve customer segmentation and targeting
Knowledge of digital marketing tools and platforms, including CRM systems (Sales Force/Account Engagement), SEO tools, PPC advertising solutions, and marketing automation technologies
Ability to quickly adapt to new technologies and innovations
Ability to develop innovative marketing strategies and content that capture attention and resonate with target audiences
Excellent verbal and written communication skills to convey ideas clearly and effectively across various digital channels and to multiple audience segments
Strong project management skills to oversee and coordinate multiple campaigns simultaneously, ensuring timely and successful execution
Leadership skills to inspire and mentor the team, alongside collaboration capabilities to work effectively with cross-functional teams for integrated marketing efforts
The capacity to adapt to rapidly changing digital landscapes and market conditions, embracing flexibility in approach and strategy
Bachelor's degree in marketing, Business Administration, Communications, or a related field is required
Preferred
A master's degree is preferred
Company
MobilityWorks
MobilityWorks is an automotive company that offers wheelchairs and adaptive equipment.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Flexpoint Ford
2018-09-20Private Equity
Leadership Team
Bryan Everett
Chief Executive Officer
Recent News
Company data provided by crunchbase