QAD · 1 month ago
Digital Marketing Manager – SEO & Conversion Rate Optimization
Miami, FL, USA
Full-time
Hybrid
Senior Level
$120K/yr - $130K/yr
5+ years expQAD is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. They are seeking a proactive and results-driven Digital Marketing Manager to execute and optimize multi-channel digital marketing campaigns, focusing on driving awareness, engagement, and high-quality leads.
Enterprise Resource Planning (ERP)Enterprise SoftwareManufacturingProductivity ToolsSoftwareSupply Chain Management
Responsibilities
Plan, launch, and optimize integrated digital campaigns across search, display, social, and ABM channels
Manage day-to-day execution of paid search (SEM) and paid social programs across platforms such as Google Ads, LinkedIn, and Meta
Test new channels and emerging digital formats to expand reach and improve ROI
Collaborate with Product Marketing and Field Marketing to align digital campaigns with product launches, events, and industry initiatives
Track, analyze, and report on key performance metrics—traffic, engagement, MQLs, and conversions—to continually improve results
Optimize campaigns for performance using A/B testing, audience segmentation, and creative iteration
Partner with Analytics to ensure accurate attribution, reporting, and insights that inform strategy and budget decisions
Support the development and execution of Account-Based Marketing programs in partnership with Sales and the Digital Marketing Director
Leverage intent data, audience targeting, and personalization to reach decision-makers across key accounts and verticals
Contribute to content and creative strategies that resonate with target personas
Ensure website landing pages and campaign experiences are optimized for lead generation and conversion
Partner with Product Marketing to ensure consistent messaging and storytelling across digital channels
Maintain a strong understanding of SEO and AEO (AI Engine Optimization) best practices to enhance organic visibility
Qualification
Required
5+ years of relevant experience in a Marketing Manager position
Bachelor's degree in Marketing, Business, or a related field
Strong organizational skills and an aptitude for structuring content effectively required
Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex technical concepts to diverse audiences
Willingness to learn Redzone's unique value proposition and ability to express that consistently in written materials
Ability to thrive in a fast-paced, dynamic, and rapidly evolving environment
This role requires travel up to 25%
Preferred
Technical knowledge for deploying, integrating, and maintaining new sales enablement software preferred
Experience marketing SaaS solutions preferred
Benefits
Medical, dental and vision coverage
A 401(k) plan with company match
Short-term and long-term disability coverage
Life insurance
Paid-time off
Parental leave
Well-being programs
Company
QAD
QAD offers cloud-based enterprise manufacturing and supply chain solutions.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2021-06-28Acquired
1997-08-06IPO
Leadership Team
Sanjay Brahmawar
Chief Executive Officer
Rajeev Purohit
GM India and Global Head of Engineering for ERP & Supply Chain
Recent News
2025-12-18
Company data provided by crunchbase