National Content & Technology Cooperative · 1 week ago
Marketing Director
Overland Park, KS
Full-time
Hybrid
Director/Executive
$130K/yr - $150K/yr
7+ years expNational Content and Technology Cooperative (NCTC) is a not-for-profit buying cooperative supporting broadband and telecom companies. As the Marketing Director, you will lead the development and execution of marketing strategies, collaborate with internal teams and external partners, and drive member awareness and adoption of NCTC products and services.
Telecommunications
Responsibilities
Oversee external agency partnerships to ensure alignment with approved statements of work, deliverables, and success metrics within agreed timelines
Develop and implement comprehensive marketing strategies aligned with organizational goals. Evaluate market trends and member needs to influence product development. Regularly conduct market research, competitive analysis, and forecasting to inform decisions
Create brand and solution-based marketing plans, including positioning and creative tools for member campaigns and resources. Develop integrated marketing campaigns across digital and traditional channels on a recurring basis, including SEO/SEM, social media, and content marketing. Leverage marketing automation and CRM systems (e.g., HubSpot, Sugar Market) to monitor and optimize campaign performance
Collaborate proactively with sales, finance, legal, business development, and account management on RFPs, partner marketing, communications, and reporting. Present product benefits to internal and external membership stakeholders through clear, compelling messaging
Drive data-driven decision-making by defining KPIs and analyzing marketing performance metrics. Develop reporting frameworks to measure campaign success and recommend improvements
Maintain expertise in telecom technologies, broadband services, and emerging trends (e.g., 5G, IoT, AI). Translate technical concepts into compelling marketing narratives that resonate with members
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Communications, a related field, or equivalent relevant experience
7–10+ years of progressive marketing experience, including 3–5 years in a leadership role
Proven track record in developing and executing marketing strategies for B2B and B2C products/services, ideally within telecom, broadband, or technology sectors
Expertise in go-to-market planning, brand positioning, and integrated campaigns
Exceptional verbal and written communication skills
Strong analytical, organizational, and time management skills with attention to detail
Proficiency in Microsoft Office and graphics programs, with ability to quickly learn product features and educate others
Strong organizational skills with consistent follow-through
Proficiency with WordPress, Canva, and CRM platforms
Highly motivated, energetic self-starter, passionate and knowledgeable about the telecommunication industry
Preferred
MBA or advanced degree
Copywriting experience
SUGAR CRM experience is a plus
Benefits
Choice of subsidized healthcare plans for individuals and families
Health Savings Accounts with significant employer contributions
401K Plan with up to a 10% match
100% company paid vision and dental insurance
100% company paid Short Term and Long-Term Disability Insurance
100% company paid life insurance
Paid Time Off
Company
National Content & Technology Cooperative
The National Content & Technology Cooperative (NCTC) is a Kansas not-for-profit corporation that operates as a programming and hardware purchasing organization for its member companies who own and operate cable systems throughout the United States and its territories.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Lou Borrelli
Chief Executive Officer
R
Rob Koester
Chief Operating Officer
Recent News
2025-07-30
Company data provided by crunchbase