Tidal Financial Group · 20 hours ago
Co-Developed ETF Manager
Palm Beach Gardens, FL
Full-time
Onsite
Senior Level, Lead/Staff
12+ years expTidal Financial Group is a leading ETF investment technology platform dedicated to creating, operating, and growing ETFs. The Co-Developed ETF Manager is responsible for overseeing and accelerating the performance of strategic ETF relationships and products, driving new partnerships, shaping product roadmaps, and ensuring long-term growth outcomes.
Asset ManagementBusiness DevelopmentConsultingFinancial ServicesFinTechMarketing
Responsibilities
Serve as the primary relationship manager for co-developed product partners (sponsors, sub-advisors, collaborators)
Lead regular business reviews, performance updates, and strategic planning sessions
Negotiate commercial terms, partnership agreements, product mandates, and roadmap commitments
Own the strategic direction and day-to-day oversight of Tidal’s co-developed ETF portfolio
Monitor product performance, flows, positioning, liquidity, and distribution traction; convert insights into action
Develop structured roadmaps for each co-developed ETF, including enhancements, marketing needs, and long-term innovation opportunities
Maintain a constant pulse on the competitive environment across ETF categories relevant to the co-developed portfolio
Track competitor product launches, fee changes, index methodology updates, positioning shifts, flows, media sentiment, and distribution patterns
Identify early signals of competitive threat or opportunity and translate them into proactive strategy adjustments
Deliver concise, actionable competitive analysis to leadership and product partners to inform product decisions and roadmap evolution
Ensure Tidal’s co-developed products are always positioned for success, either through differentiation, innovation, or superior execution
Identify new co-developed ETF opportunities based on market demand, competitive whitespace, and partner conversations
Lead concept development, commercial analysis, and feasibility assessment
Partner with internal teams to bring products from idea → launch → scale
Oversee brand development for co-developed products such as messaging, positioning, audience targeting, and go-to-market planning
Collaborate with marketing to drive awareness, usage, and advisor engagement
Monitor advisor/investor sentiment, digital footprint, and ecosystem chatter; help optimize brand strategy accordingly
Work closely with Tidal’s capital markets team to ensure optimal liquidity provision, market maker engagement, creation/redemption dynamics, and trading health
Ensure co-developed ETFs maintain high market quality and an exceptional investor experience
Track and report product-level economics, revenue contribution, and margin impact
Identify and execute levers to maximize economics including pricing improvements, distribution expansion, strategic partnerships, or product extensions
Recommend areas of investment or reallocation based on product performance and competitive position
Qualification
Required
Deep ETF experience across product, capital markets, strategy, or distribution (12+ years preferred)
Strong understanding of ETF structure, liquidity, trading, regulations, and competitive dynamics
Proven ability to manage complex partnerships and negotiate meaningful commercial outcomes
Experience building and scaling brands or product franchises
Strategic thinker with the ability to spot trends early and convert insights into action
Excellent relationship-building and communication skills
High EQ, high IQ, and high accountability
Comfortable operating in a high-velocity, entrepreneurial environment
Company
Tidal Financial Group
Tidal Financial Group (Tidal) is a leading ETF investment and technology platform facilitating the creation, operation and growth of ETFs.
51-200 employees
H1B Sponsorship
Tidal Financial Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
$32MKey Investors
Insignia Capital GroupFTV Capital
2025-09-03Private Equity
2022-10-06Private Equity· $32M
2019-01-01Series Unknown
Leadership Team
Eric Falkeis
Co-Founder and Chief Executive Officer
Guillermo Trias
CEO & Co-Founder at Tidal Financial Group | ETFs (Exchange Traded Funds)
Recent News
2026-01-03
2025-12-03
Company data provided by crunchbase