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Wonder Project · 13 hours ago

SFA, Marketing Planning and Analysis

Austin, TX

Full-time

Onsite

Mid, Senior Level

$120K/yr - $180K/yr

4+ years exp

Wonder Project is a transformative entertainment brand producing and curating premium movies and TV series for the global faith and values audience. They are seeking a data-driven and analytical Senior Analyst to join their Strategy and Analytics team, responsible for analyzing viewer behavior, measuring content performance, and providing actionable recommendations that shape their content slate and platform strategy.

Entertainment

Responsibilities

Marketing Planning & Strategic Analysis: Partner with marketing leadership to provide financial oversight and strategic analysis for a broad portfolio of brand-building initiatives, including community engagement programs, strategic partnerships, social media initiatives, and experiential marketing

Content Performance Analysis: Track and analyze viewership metrics across our streaming platform, including completion rates, engagement patterns, audience retention (hours viewed, repeat views), and content discovery to evaluate the success of original productions and licensed content

Streaming Metrics and Unit Economics: Strategically evaluate key streaming platform metrics including Customer Acquisition Cost (CAC), subscriber churn rates, retention cohorts, payback periods, and customer lifetime value (LTV) to optimize marketing spend and inform content investment decisions

Marketing ROI Analysis: Measure and analyze marketing return on investment across all channels and initiatives by developing attribution models and performance benchmarks and translate performance data into actionable insights that inform budget allocation and strategic decision-making

Subscriber Analytics and Forecasting: Monitor subscriber acquisition, retention, and churn patterns, building predictive models to forecast growth, identify at-risk subscribers, and develop strategies to improve retention through content and engagement initiatives

Audience Insights and Segmentation: Conduct deep-dive analyses on viewer demographics, preferences, viewing hours, and behavior to identify audience segments and inform content acquisition, marketing, and programming strategies that maximize engagement and minimize churn

A/B Testing and Experimentation: Design and analyze experiments related to content presentation, user interface, promotional strategies, and recommendation algorithms to optimize user experience, viewing hours, and retention metrics

Reporting and Visualization: Build comprehensive dashboards and reports for leadership, production teams, and content executives, translating complex data into clear, actionable insights that drive decision-making around CAC optimization, churn reduction, and Marketing ROI

Qualification

Data AnalyticsSQLData VisualizationStreaming MetricsMarketing AnalyticsStatistical AnalysisPassion for EntertainmentCommunication SkillsProblem-Solving

Required

Bachelor's degree in Data Science, Statistics, Economics, Mathematics, Computer Science, or a related quantitative field

4-6 years of experience in data analytics, preferably within streaming media, entertainment, subscription businesses, or technology companies with exposure to CAC, churn, retention metrics, and marketing analytics

Advanced proficiency in SQL and data visualization tools (Tableau, Looker, or similar); experience with Python or R for statistical analysis is a plus

Strong understanding of streaming platform metrics, subscription business economics, marketing attribution, content performance measurement, and cohort-based retention analysis

Excellent analytical and problem-solving skills with the ability to extract insights from large, complex datasets and translate them into strategic recommendations

Clear communication skills with experience presenting data-driven recommendations to both technical and non-technical stakeholders

Passion for entertainment content and understanding of what drives viewer engagement, retention, and satisfaction