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Snap Inc. · 2 months ago

Senior Manager, Customer Insights, SMC

Palo Alto, California

Full-time

Onsite

Senior Level, Lead/Staff

$229K/yr - $343K/yr

12+ years exp

Snap Inc. is a technology company that focuses on enhancing communication through its core products. They are seeking a strategic leader to build and scale Customer Insights for their Small & Mid-sized Clients business, driving actionable insights that inform growth and sales strategies.

Computer Software

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Lead the Customer Insights strategy for Snap’s SMC business, driving studies that inform both Growth & GTM and Sales initiatives

Oversee a diverse portfolio of research including customer segmentation, deep-dives, go-to-market studies, messaging work, vertical insights (3P and custom), event- or moment-specific studies, and product-sales analyses

Monitor competitive activity, market movements, and emerging platform trends to identify opportunities for differentiation and inform Snap’s strategic response

Build intuitive dashboards, frameworks, and narratives that make insights easy to activate across Sales and Growth Marketing teams

Guide and inspire a multidisciplinary team of researchers to deliver high-impact, scalable insights programs

Leverage AI tools to accelerate data synthesis, trend detection, and storytelling, enabling faster decision-making

Champion a culture of curiosity, experimentation, and learning to drive innovation and continuous improvement

Build and manage relationships with external research partners to expand capabilities and enrich our understanding of advertiser needs

Qualification

B2B audience understandingMarket research expertiseCompetitive analysisGo-to-market strategyAI tools familiarityCommunicationStorytelling skillsCollaboration skillsLeadership skills

Required

BS/BA degree or equivalent years of experience

12+ years of experience in customer insights, marketing strategy, or research roles — ideally within a B2B or digital advertising environment

2+ years relevant manager experience

Deep understanding of B2B audiences, their motivations and growth drivers

Proven ability to connect customer and competitive insights to business outcomes and sales impact

Strong grasp of market research, segmentation, competitive analysis, and go-to-market frameworks

Ability to turn data and market signals into stories that resonate with GTM, Growth, and Sales audiences

Experience working cross-functionally in fast-paced, high-growth environments

Comfort with both strategic and hands-on work — from building frameworks to presenting insights

Familiarity with AI tools and automation to enhance insight generation and delivery

Excellent communication and storytelling skills with commercial and leadership audiences

Preferred

Master's degree or MBA; degrees in engineering, mathematics, or economics a plus

Experience in the media, technology, or digital advertising industry

Proven ability to translate insights into go-to-market or sales enablement strategies

Familiarity with AI and machine learning tools that enhance research, data synthesis, and competitive analysis

Strong collaboration and influence skills across cross-functional teams

Passion for innovation, creativity, and Snapchat's mission!

Benefits

Paid parental leave

Comprehensive medical coverage

Emotional and mental health support programs

Compensation packages that let you share in Snap’s long-term success

This position is eligible for equity in the form of RSUs.

Company

Snap Inc.

Glassdoor3.6

Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate.

Founded in 2011

Santa Monica, California, US

5001-10000 employees

https://careers.snap.com/

H1B Sponsorship

Snap Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (394)

2024 (366)

2023 (332)

2022 (356)

2021 (318)

2020 (237)