Cleaver Dermatology & Aesthetics · 2 months ago
Business Development & Brand Outreach Coordin
Gainesville, GA
Full-time
Onsite
Entry, Mid Level
$20/hr - $20/hr
2+ years expCleaver Dermatology & Aesthetics is focused on enhancing patient volume and community relationships. The Business Development & Brand Outreach Coordinator plays a crucial role in promoting the practice's services and ensuring a strong brand presence in the local community.
Responsibilities
Build and maintain relationships with dermatologists, primary care providers, OB/GYNs, plastic surgeons, medspas, and other key referral sources
Conduct regular office visits to provide updated referral materials, introduce new providers, and gather feedback
Educate referral partners on the group’s medical, surgical, and cosmetic dermatology services and referral process
Track referral trends and provide monthly reports to management on growth opportunities and outreach results
Promote cosmetic and aesthetic services (e.g., injectables, skincare, laser treatments, body contouring) through local partnerships, events, and digital collaborations
Represent the practice at community functions, chamber of commerce meetings, health fairs, and beauty events
Coordinate in-office open houses, patient appreciation events, and promotional campaigns in collaboration with the Marketing Coordinator
Identify co-branding or sponsorship opportunities with local businesses and wellness partners aligned with the practice’s brand
Partner with the marketing team to develop targeted outreach materials for both medical and aesthetic audiences
Capture community engagement content (photos, testimonials, event highlights) for social media and newsletters
Ensure brand consistency in all external communications and event presentations
Maintain an organized CRM or outreach database to log provider visits, event participation, and outcomes
Provide detailed monthly summaries highlighting referral data, outreach metrics, and ROI analysis
Collaborate with leadership to adjust outreach strategies based on performance metrics and seasonal marketing goals
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
2-4 years of experience in medical marketing, aesthetics, or physician relations (dermatology or medspa experience preferred)
Excellent verbal and written communication skills with strong interpersonal presence
Knowledge of dermatology, cosmetic procedures, and skin health services
Organized, self-motivated, and comfortable managing travel between clinic locations
Preferred
dermatology or medspa experience preferred
Company
Cleaver Dermatology & Aesthetics
Cleaver Medical Group offers Comprehensive Cosmetic & Medical Dermatology in North Georgia.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase