Amazon · 3 weeks ago
Head of Lifecycle Marketing, Zappos
Madison, Wisconsin, USA
Full-time
Onsite
Director/Executive
$113K/yr - $186K/yr
6+ years expZappos is seeking a strategic Head of Lifecycle Marketing to lead and evolve our global email and push notification programs, while driving growth for our mobile app. This role will be instrumental in boosting revenue and enhancing customer engagement through world-class marketing experiences.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Define and drive comprehensive strategic vision for email, push notifications, and app channels aligned with Zappos' business goals and growth targets
Lead strategic planning and goal-setting across channels, providing executive-level insights and recommendations
Architect next-generation personalization and automation strategies to enhance customer lifetime value
Drive innovation in our mobile app strategy, leading cross-functional initiatives to accelerate growth
Champion technology investments and platform enhancements to enable advanced capabilities
Design framework for measuring and optimizing channel performance and customer engagement
Develop strategic partnerships across CRM, Product, Tech, and Creative to drive transformation initiatives
Guide the evolution of our lifecycle marketing program through strategic testing and optimization
Lead stakeholder management and executive communication of strategic initiatives and results
Mentor and develop team members while fostering a culture of innovation and customer obsession
Qualification
Required
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience using Microsoft Excel to manipulate and analyze data
Preferred
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
Experience with Salesforce and Tableau
Benefits
Equity
Sign-on payments
Medical
Financial
Other benefits
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2026-01-25
2026-01-25
2026-01-25
Company data provided by crunchbase