Apply on Employer Site

Science and Medicine Group · 1 day ago

Marketing Specialist, HubSpot Campaigns & Automation

United States

Full-time

Remote

Mid Level

3+ years exp

Science and Medicine Group is a leading business information and media firm serving various industries including life science and diagnostics. They are seeking a Marketing Specialist to manage marketing efforts for their Insights business unit, focusing on lead generation and campaign execution using HubSpot and Salesforce.

BiotechnologyMarket Research

Responsibilities

Build and schedule marketing campaigns in HubSpot that integrate with SalesForce

Build and maintain Hubspot workflows to support lead management, routing, and automation

Support property mapping, lead flow optimization, and syncing between Hubspot and Salesforce

Troubleshoot sync issues and help ensure clean, accurate data between systems

Draft marketing copy for emails, blogs, social posts, and event promotions

Set up and gate assets with forms, landing pages, and CTAs in HubSpot

Design simple visuals in Canva and repurpose assets across campaigns

Support webinar promotions and logistics across email and social

Manage contact lists, campaign tracking, and basic Salesforce tasks

Assist with marketing analytics, attribution tagging, and report pulls

Coordinate with analysists and product teams to support report launches

Follow brand voice and marketing templates for each Insight brand

Coordinate trade show attendance, accommodation, and award ceremonies

Qualification

HubSpotSalesforceB2B marketingMarketing automationGoogle AnalyticsAsanaZoom WebinarsCanvaWritten communicationProblem-solving

Required

Proven experience in HubSpot (email builds, forms, CTAs, workflows, system integration settings) with the ability to build workflow automations, lead routing, and support Salesforce integration

Familiarity with Salesforce (comfortable supporting data syncs, property mapping, and basic administrative tasks)

Ability to implement and optimize system configurations based on defined sales and marketing processes

Outstanding written, verbal and presentation communication skills with the ability to translate complex ideas into simple, intuitive messages for email, blog, and social content

Detail-oriented, well-organized, and able to juggle multiple campaigns

Comfortable working across multiple brand and product lines

A quick learner with excellent problem-solving, judgment and decision-making skills

Bachelor's degree (or equivalent)

3-5 years' experience with proven success in B2B marketing, including campaign creation, marketing automation and system configuration

Hands on experience with HubSpot Marketing Hub and Salesforce

Tech stack familiarity including HubSpot, Salesforce, Google Analytics, Sales Navigator, Asana, Zoom Webinars, and Canva