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Foundation Software · 3 weeks ago

Copywriter

Strongsville, OH, USA, 44136

Full-time

Onsite

Mid Level

Foundation Software, a national provider of construction software and services, is seeking an experienced copywriter to enhance their advertising strategy across multiple media platforms. The role involves collaborating with a creative team to produce engaging copy for various marketing materials while staying current on digital marketing trends.

AccountingConstructionMobile AppsProject ManagementSaaSSoftware

Culture & Values

Responsibilities

Reports to the Director of Digital Media, Marketing Content Manager and VP of Marketing

Offer fresh copy concepts, ideas, and contributions to a collaborative marketing team

Produces engaging, clear copy for digital and print ads, videos, email, direct mail, landing pages, product descriptions, and other mediums

Develops eye-catching headlines, taglines, and calls to action

Works with analytics to continuously test various copy elements that drive MQLs

Draft newsletters, email and direct mail campaigns that encourage conversations

Attention to detail with ability to proofread work, ensuring accurate, error-free copy

Meeting with SMEs and stakeholders to understand audience and messaging for each product line

Stays current on the digital marketing trends and requirements for each platform

Evaluates competitor content strategies and points out market opportunities

Knows best practices for capturing attention and driving action through the written word

Work closely with our writing team to help execute our advertising and content strategy

Qualification

B2B copywritingSEO principlesWriting skillsKeyword researchStorytelling methodsImaginationAttention to detailCollaborationProject managementInitiative

Required

Imagination, initiative, and a passion for making great content

Recognizes psychological triggers that impact buying decisions

Writes captivating headlines and subject lines that boost engagement

Employs storytelling methods to establish emotional connection with audiences

Crafts brand messaging that stands out from the competitors

Understands keyword research, comprehension of on-page SEO elements, and awareness of content marketing strategies to engage audience

Outstanding writing skills in variety of forms and media (e.g., ad copy, blogs, social, short stories, emails, headlines, subject lines, etc.)

Ability to write to different audiences (e.g., bookkeepers, financial professionals, executives) and for different stages within the marketing funnel

An eye for detail, grammar, and consistency

Ability to manage multiple projects with different tone and voice simultaneously while meeting project deadlines

Ability to work in a challenging environment and collaborate with a team that includes cross-company stakeholders, designers, writers, sales reps, and executives

B2B copywriting experience required

**A portfolio of writing samples that demonstrate your ability to write convincing copy, headlines and subject lines required