Sid Mashburn and Ann Mashburn · 1 month ago
Senior Director, E-Commerce & Digital Marketing
Atlanta, GA
Full-time
Onsite
Director/Executive
10+ years expSid Mashburn and Ann Mashburn is an Atlanta-based apparel and lifestyle brand founded in 2007. The Senior Director, E-Commerce & Digital Marketing will be responsible for developing and executing strategies to enhance the Mashburn customer experience across digital platforms and improve the e-commerce business performance.
FashionLifestyleMen'sRetail
Responsibilities
Develop and execute an e-commerce strategy that will increase customer engagement, deliver a unique Mashburn experience both online and across channels, and increase revenue and profitability
Actively manage the E-commerce and Digital Marketing business to plan, leading annual forecasting and budgeting, analyzing business trends, and taking necessary actions to achieve key financial goals
Create and implement e-commerce roadmap to develop site design, functionality, and user experience to drive conversion, provide best-in-class customer experience, and position Mashburn to be on pace with digital advancements
Direct all digital marketing strategies and efforts across both organic and paid and acquisition and retention, including SEM, SEO, email, paid search and social, display/retargeting, affiliates, and referral programs
Actively monitor key performance indicators, analyze user behavior and sales data, and use data-driven insights to optimize functionality, campaigns, and spending
Work closely with Merchandising, Creative, Technology, Distribution Center, and Retail teams to coordinate efforts across product launches, seasonal campaigns, fulfillment, and customer service
Identify and act as final decision maker for e-commerce-related vendors, leading selection processes, negotiations, implementation, and ongoing assessment of all partners
Remain current with the latest digital commerce and marketing trends to identify new growth opportunities
Lead and develop e-commerce and marketing teams in critical skills to achieve business goals
Qualification
Required
10+ years of digital experience, preferably in a direct-to-consumer brand
Successful track record in building direct-to-consumer businesses and in managing an e-commerce P&L to drive profitable growth
Highly analytical and data-driven, with knowledge of how to optimize commercial and marketing levels to deliver company goals
Strong understanding of consumer mindset and a dedication to creating great customer experiences
Strong general management and leadership skills with the ability to grow and manage a diverse team and work well cross-functionally
In-depth knowledge of Shopify, Google Analytics, Klaviyo, and other digital tech stack partners
Experience with vendor management and negotiation
Excellent communication skills with strong organizational and leadership capabilities
Has interpersonal skills to influence, collaborate with, and build relationships with multiple departments
Anticipates opportunities to drive business, build morale & solve problems
Has an entrepreneurial spirit & enthusiasm for growing with Mashburn
Reflects our core values of Hopefulness, Helpfulness, Honesty, Hard Work, Humility and Nimbleness
Company
Sid Mashburn and Ann Mashburn
We’re a vertically-integrated retailer of cool, special, useful things for men and women (mostly clothes).
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$8.25M2016-04-29Debt Financing· $2M
2015-04-01Series Unknown· $5.7M
2013-04-24Angel· $0.55M
Leadership Team
Brett Wise
Chief Financial Officer
Elizabeth Mashburn
Director of Wholesale
Recent News
The Business Journals
2024-02-19
Company data provided by crunchbase