ADN Group ยท 1 month ago
Senior Growth Marketing Manager - Accounting Channel
San Jose, CA
Contract
Hybrid
Senior Level
$50/hr - $50/hr
5+ years expADN Group is seeking a Senior Growth Marketing Manager for their Accountant Channel team. The role involves managing customer growth campaigns and field event marketing to drive product adoption and retention in a SaaS environment.
Information Technology & Services
Responsibilities
Develop and deploy a variety of multi-channel campaigns, (must have email marketing experience), and targeted programs designed to increase customer product adoption, drive expansion and retention within our active customer base
Manage and execute on the pre-defined strategy for customer field events, lead the coordination with the customer Sales team, oversee the logistics and execution of events managed by the Accountant Channel events team
Work cross-functionally to drive and execute program logistics including copy, design, lead flows, website landing pages, and lead routing
Report on program performance and analyze data to provide recommendations around optimizing campaigns and improving lead quality (utilizing tools like Salesforce, Tableau, and marketing automation system)
Manage lead flow of leads that enter through your program channels (ensure accuracy of lead routing and campaign attribution)
Work with manager to determine budgets, goal setting, ROI metrics, and strategies
Qualification
Required
5 - 7 years of experience in managing, executing and optimizing marketing campaigns and customer communications
Experience with email campaigns, promotions, and operational support
1 - 2 years of experience (or knowledge of) field marketing
Bachelor's degree or equivalent experience
Analytical and quantitative skills; bias towards data-based decision making
Strong project management, organizational, and time-management skills
Preferred
Experience working cross-functionally between creative, sales, product and leadership teams
Detail oriented and highly organized
Commuting distance to our San Jose, CA headquarters
Position is preferred to remain local to San Jose, CA
Hybrid schedule: 3 days in office (Monday, Tuesday, Thursday)
Must be able to multitask
Excellent organizational skills required
Seeking a strong 'people person'
Company
ADN Group
ADN Telecom Ltd, the leading ISP, MPLS, IPLC, and IP Telephony service provider in Bangladesh, initiated its glorious journey back in 2003.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase