Apply on Employer Site

Risepoint · 8 hours ago

Manager, SEO / AEO (People Management Req.)

United States

Full-time

Remote

Senior Level

5+ years exp

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. In this role, you will directly influence organic growth by improving how prospective students discover, engage with, and convert on Risepoint’s university partner websites through SEO and AEO initiatives.

EducationHigher EducationUniversities

Responsibilities

Oversee planning and day-to-day execution of SEO and AEO initiatives across assigned university partner websites, ensuring alignment with enterprise strategy and priorities

Audit and evaluate existing content to identify optimization opportunities, refresh or pruning needs, and content gaps. Partner with Content teams to inform creation of new content that builds authoritative topic clusters and improves organic visibility and performance

Implement optimization tactics for AI overviews, generative engines, and answer-focused search experiences, including structured data, entity optimization, and content enhancements

Lead technical SEO analysis and implementation including site architecture, crawlability, indexation, Core Web Vitals, schema markup, and CMS/DXP best practices in partnership with MarTech and UX teams

Analyze organic performance trends, diagnose issues and opportunities, and communicate insights to internal stakeholders

Manage, coach, and develop SEO Specialists. Set clear priorities, review work quality, and support skill development aligned to team standards

Partner with Content, UX, CRO, Paid Media, and Analytics teams to ensure integrated optimization strategies that drive discoverability, engagement, and conversion

Qualification

SEOAEOTechnical SEOPerformance AnalysisProject ManagementPeople ManagementAnalytical SkillsAI OptimizationCommunication SkillsCollaboration

Required

5-7 years organic performance optimization for enterprise, agency, or multi-site ecosystems that demonstrates experience driving measurable gains in organic traffic, conversion, and visibility

2+ years of management or team lead experience, including coaching, prioritization, and quality assurance of organic projects

Strong analytical capability, with experience translating performance data into prioritized, actionable SEO recommendations

Excellent communication and presentation skills, with the ability to collaborate effectively and present insights to cross-functional and senior stakeholders