AbbVie · 3 days ago
Director, Corporate Social Media
AbbVie is a company focused on discovering and delivering innovative medicines and solutions to address serious health issues. The Director, Corporate Social Media will lead all corporate social media efforts, ensuring alignment with AbbVie’s strategic business objectives and enhancing its reputation through effective social media strategies.
BiotechnologyFinancial ServicesHealth CareMedicalPharmaceuticalVenture Capital
Responsibilities
Lead a high-performing team that delivers expertise in social media, including social media strategy, content development and community management, ensuring consistent brand application to achieve AbbVie’s strategic business objectives and reputation goals
Act as a member of the Corporate Marketing Leadership Team, collaborating to drive fully integrated strategies that build awareness and favorability of AbbVie
Provide oversight of monitoring and moderation of corporate channels, ensuring that the response plan supports our communication goals and complies with pharmacovigilance policy
Own the global social media policy, partnering cross-functionally to ensure the policy mitigates risk while also supporting enterprise business objectives
Oversee corporate paid social planning including development of objectives, strategies and campaign recommendations. Manage external agency to ensure campaigns are effective and executed without error. Manage advertising budget, ensuring investments are prudent and strategic
Drive employee advocacy efforts on social media through strategic implementation of AbbVie’s advocacy tool and tailored trainings and resources
Act as a thought leader in social media for the company, identifying and anticipating changes and opportunities by keeping abreast of evolving platforms, technologies and trends. Co-lead the Social Media Center of Excellence to collaborate on decisions that impact social media activity across the enterprise
Approach social media activities with a global mindset, partnering with affiliates around the world to activate in a strategic, consistent and compliant way
Develop processes to “upskill” content producers (both internal and agencies) and reviewers to drive consistent, effective and compliant use of social media
Accountable for the Social Media Resource Center, ensuring it fits the needs of employees and the business
Own social media crisis management protocol in coordination with Corporate Communications
Manage direct reports – guiding them in their development plans and annual goals. Provide ongoing coaching and feedback
Proactively share metrics, insights and opportunities to track cross-channel activities and assess impact on the business
Own vendor relationships as well as an annual budget
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
15+ years of social media experience in large, matrixed organizations or agencies; pharmaceuticals/regulated industries preferred
Proven experience leading social media component of integrated/omnichannel campaigns
Strong ability to translate external social media trends into inspiration and direction for teams and agencies
An inspirational leader with a proven track record of coaching, mentoring and developing high performing teams
Significant experience managing and directing agencies, consultancies, and solutions partners
Experience partnering with media agencies to build, evaluate, and optimize paid social media strategies
Demonstrated ability to develop and apply research and measurement plans that inform strategy and communicate impact
Strong creative and strategic judgment with experience evaluating and directing high-level creative work
Exceptional influence, collaboration, and communication skills in matrixed global environments
Strong organizational and project management skills; able to manage multiple complex initiatives simultaneously
Benefits
Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)
Company
AbbVie
AbbVie is a biopharmaceutical company focused on immunology, oncology, neuroscience, virology, and aesthetics. It is a sub-organization of AbbVie.
H1B Sponsorship
AbbVie has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (273)
2024 (190)
2023 (225)
2022 (284)
2021 (186)
2020 (186)
Funding
Current Stage
Public CompanyTotal Funding
$15B2024-02-27Post Ipo Debt· $15B
2023-03-08Post Ipo Equity· $0.25M
2012-12-20IPO
Leadership Team
Recent News
2026-01-20
2026-01-20
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