Creative Strategist jobs in United States
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American Express · 1 hour ago

Creative Strategist

American Express is a company with a long history of innovation and a commitment to supporting its customers and employees. The Creative Strategist role involves developing integrated, insight-led creative strategies that enhance customer experiences across various platforms, working closely with creative and marketing teams.

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Comp. & Benefits
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Responsibilities

Contributes to the development of best-in-class messaging across various platforms (digital, email, social, etc.) and programs that meet user needs and support measurable business outcomes
Help shape brand and product positioning, campaign briefs, comms plans, consumer journeys, and activation frameworks that guide creative execution across channels and touchpoints
Translate data, analytics, and research into compelling insights and narratives that inform creative territories, messaging frameworks, and content strategy
Conduct internal and external audits of competitive offerings, platforms, journeys, and content experiences (including competitor and category reviews), synthesizing findings into clear strategic implications, optimizations, and/or test ideas
Partners closely with internal stakeholders to build trust and contribute as a strategic collaborator across initiatives
Confidently present strategies, insights, and creative briefs in both small and large forums, helping stakeholders understand the “why” behind our strategic recommendations
Collaborates with creative and cross-functional partners to ensure strategy is clear, actionable, and aligned through execution
Brings a strong point of view on culture and consumer behavior with a natural curiosity that shows up in trend monitoring, audience exploration and thoughtful questioning of briefs

Qualification

Creative strategyData analysisMessaging strategyCompetitive analysisProject managementConsumer behaviorMeasurement frameworksCollaborationProblem-solving

Required

3-5 years of relevant work experience in agency and/or client-side creative strategy roles, with direct exposure to integrated and campaign-based work
Demonstrated experience contributing to messaging/content strategies across multiple platforms and customer touchpoints, including 360 campaigns, digital content, social, and video
Proven experience analyzing and synthesizing complex research, performance data, and competitive audits to draw clear strategic implications
Strong analytical and problem-solving skills, with the ability to navigate ambiguity and complex concepts to partners and stakeholders
Strong project management skills with the ability to manage multiple workstreams and adapt in a fast-paced, dynamic environment
Ability to develop and socialize thoughtful points of view on industry, culture and consumer behavior
Working knowledge of measurement frameworks, KPIs and attribution as they relate to marketing and communications
Experience partnering with creative teams to support strategy development through execution

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

Company

American Express

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American Express is a financial services company that provides credit cards, charge cards, payment solutions, and related services.

Funding

Current Stage
Public Company
Total Funding
unknown
1978-01-13IPO

Leadership Team

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Brett Mooney
CEO & Country Manager, American Express Canada
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Stephen J. Squeri
Chairman and CEO
Company data provided by crunchbase