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American Express · 7 hours ago

Manager - Digital Product Management

New York, NY

Full-time

Hybrid

Mid, Senior Level

$104K/yr - $175K/yr

American Express is a company built on a long history of innovation and shared values, committed to supporting its customers and employees. The role involves managing products related to segmentation, targeting, and eligibility using MarTech Customer Data Platform across global markets, while owning the product roadmap and collaborating with various teams to enhance marketing efforts.

Credit CardsFinanceFinancial ServicesPaymentsTravel

Comp. & Benefits

No H1B

Responsibilities

Subject matter expert on Customer Data Platforms, its capabilities, integrations, and limitations

Ability to contribute to overall MarTech product design, roadmap & work in partnership with key stakeholders at local and global to launch new functionalities and feature enhancements, aligned to product OKRs

Partner with key stakeholders to identify and document needs

Strategize and document a scalable CDP implementation tailored to AXP needs

Translate Marketing team’s requirements into Product/process designs and define end-to-end workflow for marketing platforms

Collaborate with cross-functional teams, including marketing, Marketing operations, Design, Engineering, DevOPS, Info security etc

Create & own product backlog, conduct sprint planning, backlog grooming, demos, and retrospectives with engineering & product teams

Oversee data management on CDP, including building schemas for batch and streaming datasets, configuring source and destination connectors, and ensuring data governance and security policies are in place, especially in regulated industries

Collaboration on platform enhancement requests, assisting in prioritization of requests with the respective vendor

Creative thinker, able to re-envision existing processes to support new product development and product improvements

Qualification

Product ManagementCustomer Data PlatformsData ManagementAgile DevelopmentSDK ImplementationsCommunicationCreative Problem SolvingOrganizational Skills

Required

Product Management experience in onboarding, integrating and scaling MarTech tools

In-depth experience with Customer Data Platforms & related tool sets, e.g. Adobe CDP, Journey Optimizer, Workfront, Salesforce Data Cloud, Marketing Cloud, mParticle, Segment

In-depth knowledge and experience in data management, including data mapping, governance, schema creation and customer data modeling

Understanding of SDK implementations and server-to-server integrations

Excellent organizational skills including attention to detail, handling, and prioritization of multiple priorities, managing tight timelines

Experience in Agile software development process such as Scrum. SAFe training and certification a plus

Ability to translate technical terminology to business partners and business requirements to technology partners

Proficient in creating and delivering executive presentations along with excellent communication skills, written and verbal

Must have strong work ethic with a global mindset and have the ability to work independently and within a team; with a 'can do' attitude toward creative problem solving