Ludus · 2 hours ago
Content Marketing Manager
Grand Rapids, MI
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $90K/yr
5+ years expLudus is seeking a Content Marketing Manager to lead content strategy and execution. This role creates content that helps prospects understand Ludus, helps customers adopt it, and supports revenue.
Performing ArtsSoftwareTicketing
Responsibilities
Owning the content calendar and publishing weekly
Writing blogs, product education content, customer Spotlights, and emails
Interviewing customers and internal teams to capture stories and outcomes
Planning and optimizing SEO content (keywords, on-page updates)
Supporting campaigns with copy for landing pages, launches, ads, and CTAs
Tracking performance in HubSpot and improving content over time
Qualification
Required
5+ years of content marketing experience, ideally in B2B SaaS or a product-led company
Strong writing skills across blogs, product education content, customer stories, and email
Experience owning an editorial calendar and publishing on a consistent cadence
Solid SEO fundamentals (keyword research, on-page optimization, search intent)
Comfortable writing conversion-focused copy (landing pages, CTAs, ads, campaign emails)
Organized and self-directed, able to manage priorities and deliver consistently
Uses HubSpot to track performance and improve content over time
Strong collaborator who can work across sales, marketing, product, and customer teams
Preferred
Experience writing product-led content for a SaaS company (launches, feature updates, adoption content)
Comfortable interviewing customers and turning conversations into strong stories
Familiarity with HubSpot, GA4, and content reporting
Experience writing conversion copy for campaigns (landing pages, ads, nurture emails)
Benefits
Health Insurance (Medical, Vision, Dental) — Provided by Blue Cross Blue Shields and Guardian. Ludus covers 90% of the premium of our employees and 50% of all dependents.
401(k) matching — Full match on the first 5% contribution and 50% match on the next 5% of contribution (7.5% contribution match by Ludus if you contribute 10%).
Profit Sharing and Stock Options — We believe in sharing our success and offer annual profit-sharing bonuses during profitable years, along with stock options that give employees a stake in our long-term growth and success.
Personal Wellness — $50 monthly reimbursement that can be used on anything personal wellness related.
Experience Credit — $100 yearly reimbursement toward concert tickets, theatre tickets, etc. to encourage shared experiences.
Flexible PTO — Take the time you need for vacation or personal days - simply work with your team to ensure everything runs smooth while you are away.
Sick Days — If you're under the weather, we expect you to take the time needed to recover within reason.
Company
Ludus
Ludus is a Software Development firm offering a performing arts software platform for ticketing, marketing and fundraising.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$12M2025-07-15Series Unknown· $12M
Leadership Team
Zachary Collins
CEO/Co-Founder
Company data provided by crunchbase