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Ace Hardware Corporation · 3 hours ago

Director, Social Media & Content

Oak Brook, IL

Full-time

Onsite

Director/Executive

$158K/yr - $205K/yr

10+ years exp

Ace Hardware Corporation is seeking a Director of Social Media & Content to lead their digital and social media efforts across national and local levels. This role will focus on developing strategies that blend brand storytelling with performance marketing to drive engagement and sales.

HardwareRetailService Industry

Responsibilities

Lead the strategy for social content and paid social media (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.) to grow community, deepen engagement, and drive omnichannel traffic

Develop a content calendar that supports seasonal campaigns, unique/innovative products, and retail moments, while maintaining an always-on brand presence

Define, develop and execute a content strategy that reflects our brand identity, values, and voice—tailored to resonate with our audience across platforms

Build campaigns that inspire connection and spark conversation while naturally leading customers toward purchasing and/or visits

Champion and optimize content that reflects both inspiration/lifestyle, product benefits and action that drives brand engagement and omni-channel traffic and sales

Integrate shoppable features and frictionless shopping paths across content and platforms (e.g., Instagram Shop, TikTok Shop, UGC galleries, etc.)

Establish, maintain and optimize all vendor relationships including SOCi, Sprinklr, Meta including Meta Business Manager, Tik Tok and any emerging platforms in which Ace should have a presence on

Lead, coach, and develop a team of content creators and digital producers

Define KPIs and goals across brand engagement, reach, CTR, conversion, and revenue

Analyze content performance and audience insights to continuously evolve creative direction and campaign strategies

Guide planned and real-time content creation and storytelling that keeps Ace culturally relevant and top of mind with consumers

Lead strategic testing across content types and formats designed to deliver better results

Lead cross-functional efforts with e-commerce, merchandising, creative, and paid media teams to align goals and strategies

Partner with Public Relations team to identify and Manage influencer relationships and creative partners to ensure alignment with brand tone, values, and performance goals

Qualification

Digital marketingContent strategySocial media managementLeadership skillsSocial commerce platformsGoogle AnalyticsContent creationInfluencer campaignsAffiliate marketingTeam development

Required

Bachelor's degree in marketing, Communications, Journalism, or related field

Minimum of 10 years of experience in digital marketing, content strategy, or social media, ideally in the retail, fashion, beauty, or consumer lifestyle space

Proven success in creating, analyzing and optimizing content that builds brand affinity and drives measurable sales

Deep understanding of social commerce platforms, digital retail trends, and omnichannel shopping behavior

Strong leadership skills, with experience managing in-house and freelance content teams

Proficiency in tools like Google Analytics, Meta Business Suite, SOCi or similar platforms

Familiarity with video-first and mobile-first content creation for platforms like TikTok and Reels

Excellent visual and editorial judgment with a portfolio of work that demonstrates brand-building and conversion-focused content

Experience with influencer campaigns, affiliate marketing UGC

Benefits

Incentive opportunities, based on role/grade level (rapid company growth over the past 5 years resulted in incentives being paid out at an average of 122% of your target opportunity!)

Generous 401(k) retirement savings plan with a fully vested matching contribution the first year in addition to quarterly contributions and annual discretionary contribution (once eligibility requirements have been met). Over the past 5 years, company contributions (matching, quarterly & discretionary) for fully eligible employees have averaged 10.4% of total eligible compensation.

Comprehensive health coverage (medical, dental, vision and disability – up to 26 weeks short-term disability and long-term disability) & life insurance benefits for you and your dependents

21 days of vacation immediately available (prorated in the first year) and up to 6 paid holidays depending on the month of hire

Your career at Ace is more than just a job. It’s a chance to be part of something meaningful. We help locally-owned businesses thrive and make an impact in their communities – and we support our employees in doing the same by offering an annual Ace Cares Week, 20 hours off work per year to volunteer at an organization of your choice, opportunities to help Children’s Miracle Network Hospitals and the Ace Helpful Fund through the Ace Foundation

Ace invests in every employee we hire, with a key focus on development and coaching. We offer on-site classes, facilitator-led courses, and a generous tuition assistance program, plus a performance management approach that goes beyond the typical annual review

We know the work environment matters. That’s why Ace holds frequent campus events like Employee Appreciation Week, vendor demos, cookouts, and merchandise sales

We bring them to you! Services such as mobile spas, auto maintenance, car wash and detailing, dry cleaning, dentists, eye doctors, flu shots, recycling and more!

Employee discounts on Ace merchandise (including top brands like Weber, Traeger, Yeti, Craftsman, DeWalt and more), travel, fitness, computers and thousands more

Birth/Adoption bonding paid time off

Adoption cost reimbursement

Employee Assistance Program (EAP) – access to free visits to therapists and lawyers, guidance on financial matters, elder and childcare, and assistance with tickets to entertainment events

Identity theft protection

Benefits are provided in compliance with applicable plans and policies.

Company

Ace Hardware Corporation

Glassdoor3.7

Ace Hardware is the largest retailer-owned hardware cooperative in the world with over 5,800 locally owned and operated hardware stores in approximately 70 countries.

Founded in 1924

Oak Brook, Illinois, USA

10001+ employees