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Spear Education · 1 day ago

Member Engagement & Growth Manager

Scottsdale, AZ 85255, USA

Full-time

Hybrid

Mid Level

$122K/yr - $132K/yr

Spear Education is a company focused on improving dental practices nationwide, and they are seeking a Member Engagement & Growth Manager to enhance member experiences and drive growth. The role involves managing lifecycle strategies, driving membership growth, and delivering personalized engagement to ensure long-term loyalty among members.

DentalEdTechHealth Care

Comp. & Benefits

Responsibilities

Develop and manage lifecycle campaigns that drive onboarding, activation, engagement, re-engagement, and retention across all member segments

Create structured educational journeys that help members discover and fully utilize learning content, CE pathways, and key platform features

Identify behaviors that correlate with long-term success and build programs that encourage those habits early and often

Lead free-to-paid conversion strategy using behavior-driven journeys, value-based education, and targeted prompts

Build and optimize upsell and cross-sell campaigns that increase adoption of higher-tier plans and add-ons

Guide members to the next best action based on usage, intent signals, and lifecycle stage

Define and maintain segmentation models for free members, paid members, and priority sub-groups

Personalize messaging across email, in-product, and lifecycle channels to improve activation, conversion, and retention

Run structured experimentation and maintain a test-and-learn roadmap tied to clear KPIs and business outcomes

Partner closely with Product, Marketing, Customer Success, Sales, Content, and Education teams to align messaging, upgrade motions, and success metrics

Support in-product engagement and upgrade experiences in coordination with Product teams

Create and maintain lifecycle playbooks, campaign calendars, and documentation to ensure consistent, scalable execution

Provide regular reporting, insights, and recommendations to stakeholders and leadership

Qualification

Member engagement strategiesLifecycle campaign managementData-informed decision makingSegmentation strategiesCross-functional collaborationExperience in virtual learningWritten communication