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SFW Construction Inc · 21 hours ago

Digital Marketing & Web Operations Manager

Portland, OR

Full-time

Onsite

Mid, Senior Level

$62K/yr - $74K/yr

5+ years exp

SFW Construction Inc is seeking a Digital Marketing & Web Operations Manager to work on-site at their Tualatin office. The role involves owning and scaling web-based lead generation and local SEO efforts, creating high-converting microsites, and managing overseas development resources to drive inbound leads.

Construction

Responsibilities

Build and manage microsites and one-page lead generation websites

Design site structure, user flow, and conversion strategy

Use AI tools to generate and refine website copy and content

Coordinate and manage overseas web developers (Upwork or similar)

QA, launch, and optimize landing-page-style websites for performance

Create and manage Google Business Profiles (GMB)

Optimize local SEO, citations, and directory listings

Write and publish SEO-focused blog content

Execute on-page SEO (metadata, site structure, internal linking)

Maintain consistent branding and messaging across digital properties

Manage timelines, task assignments, and quality control for contractors

Maintain templates and repeatable processes for microsite builds

Track performance metrics (traffic, leads, conversions)

Continuously improve site performance based on results

Qualification

Lead generation websitesSEOAI toolsWordPressContent creationLocal SEOProject managementConversion rate optimizationManaging contractorsOrganizational skills