Bourns, Inc. · 21 hours ago
Marketing Engineer
Carrollton, TX
Full-time
Onsite
Mid Level
$80K/yr - $100K/yrBourns, Inc. is a leading provider of advanced components for power conversion, circuit protection, and motion control sensing solutions. The Marketing Engineer role involves creating marketing collateral, launching marketing campaigns, and promoting products across various digital platforms.
ElectronicsManufacturing
Responsibilities
Responsible for creating marketing collateral that best represents the division. Working with MARCOM and the Product lines to help improve presentations, data sheets, the website, videos and other supporting collateral material
Work with engineering and MARCOM to launch online calculator tools
Create awareness of reference design activity with media promotion
Launch marketing campaigns and work on the most applicable social media sites (e.g. Facebook, YouTube, LinkedIn, Twitter / X), to promote new products or targeted segments (e.g. EVs, AI, renewable energy, energy storage)
Create key content to promote lab capabilities such as production capabilities, engineering, test, simulation and prototyping capabilities
Develop support material that helps best place the Protection Division for sales growth with key distribution partners
Create collateral material that specifically targets catalogue houses to help increase our presence / mind share on their sites
Briefing stakeholders on marketing materials production (PR, Media, Advertising) and updating on progress
Qualification
Required
Bachelor's degree in Engineering (Electrical/Electronics preferably)
Bachelor's degree in marketing, Digital Marketing, Business, or related field with experience working with engineers to draft top quality content
Demonstrable experience in marketing management, preferably in the electronics industry. Other industries can also be considered such as automotive, renewable energy, other technology
Candidate should be able to translate technical features into customer-centric value propositions
Execute data-driven marketing strategies to drive product adoption and growth
Excellent interpersonal skills and be comfortable working with a range of levels and teams
A high level of English communication is required for clear customer communication globally
Excellent communication skills required to present materials as well as the ability to decipher the needs of others
Excellent written and presentation skills required to present complex issues and strategies
Strong oral communication that can communicate a high level of creative thinking
Excellent planning and organisation skills and be confident with budgeting and project management
Preferred
Having SEO, Google AdWords, social media management, and content creation is a plus but not the most important
Other relevant marketing collateral creation software
High-level creative thinking and design capabilities - while keeping an eye on budgets and business guidelines/policies
Proficiency in turning projects around with tight timeframes and deadlines
Company
Bourns, Inc.
Bourns, Inc.
Founded in 1947
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
R
Ronald Badie
Director
Recent News
Wanganui Chronicle
2026-01-12
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