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Tailored Label Products, Inc. (TLP) · 10 hours ago

Business Development Manager

Slinger, WI

Full-time

Onsite

Mid, Senior Level

3+ years exp

Tailored Label Products, Inc. (TLP) is a company specializing in high-performance adhesive solutions for demanding environments. They are seeking a strategic Business Development Manager to lead their growth initiatives by identifying and advancing high-value opportunities in new markets.

Manufacturing

Growth Opportunities

Responsibilities

Strategic Market Expansion (The Navigation)

Target Identification: You will conduct thorough research to identify untapped market segments and high-growth regions where our high-performance labels can win

Strategic Implementation: You will develop and execute comprehensive business development plans aimed at incremental revenue generation and high-value client acquisition

Competitive Intelligence: You will maintain a deep understanding of the competitive landscape, identifying unique value propositions to displace competitors and capture market share

Team Leadership: You aren't doing this alone. You will manage and mentor the Marketing Specialist to ensure marketing campaigns, content, and lead-gen activities are directly aligned with your targeted growth initiatives

Prospect Development (The Launch)

Lead Generation: You will identify and initiate contact with key decision-makers at targeted accounts, utilizing HubSpot to track and nurture the early-stage sales cycle

Rapport Building: You will serve as the face of TLP and a trusted interim advisor to potential customers, establishing the foundation for long-term partnerships

Value Pitching: You will effectively articulate the strategic advantages of our solutions, tailoring the value proposition to solve specific client manufacturing pain points

CRM Management: You will maintain clean, actionable data within HubSpot, ensuring all prospecting activity and lead intelligence are documented for the wider team

Strategic Handoff (The Staging)

Lead Qualification: We don't want 'fluff' in the pipe. You will rigorously qualify prospects to ensure they meet internal technical and financial criteria before transitioning them to the Sales team

Seamless Transition: You will manage the handoff process via HubSpot, providing Sales team members with comprehensive data and requirements to ensure a successful close

Performance Monitoring: You will analyze lead-to-close ratios and pipeline health, providing regular updates to leadership and adjusting top-of-funnel tactics as needed

Cross-Functional Collaboration (Mission Control)

Internal Alignment: You will work closely with Engineering, Operations, and Sales to ensure identified opportunities align with TLP’s production capabilities

Technical Liaison: You will act as the voice of the customer during the early stages, providing critical feedback to Engineering to drive innovation

Operational Excellence: As a leader in a growth organization, you will role model adherence to all TLP company policies regarding safety, quality, and operational excellence

Qualification

Business DevelopmentSales ManagementHubSpotMarket ResearchCRM ManagementLeadershipOperational ExcellenceValue PitchingPerformance MonitoringCross-Functional Collaboration