Snowflake · 1 week ago
Sr. Principal Product Marketing Manager - Launch Process
Menlo Park, CA
Full-time
Onsite
Senior Level, Lead/Staff
$190K/yr - $250K/yr
10+ years expSnowflake is about empowering enterprises to achieve their full potential through innovation and collaboration. The role involves leading the strategy and execution of product launches for Snowflake AI Data Cloud, ensuring measurable business impact and alignment across teams.
AnalyticsArtificial Intelligence (AI)Cloud Data ServicesData ManagementEnterprise SoftwareSoftware
Responsibilities
Develop and maintain a scalable launch framework that ensures visibility, quality, and measurable business impact
Own the product launch lifecycle — from planning, tiering, readiness, and enablement to public release and post-launch analysis
Collaborate with product teams to develop launch roadmap
Lead cross-functional launch programs, timelines, deliverables and communications for new products and major releases, aligning product, marketing, sales and enablement teams around shared goals
Partner with marketing and sales to ensure field teams are enabled with the right materials, messaging, and training ahead of launches
Track launch metrics to measure adoption, pipeline impact, and engagement — using insights to continuously improve launch effectiveness
Qualification
Required
10+ years of experience in product marketing, program management, or product operations, ideally in enterprise software, cloud or SaaS
Cross-functional team management and organizational skills, influence without authority, including senior management
Excellent communication skills, and can engage internal leaders/teams across functions and external stakeholders
Strong written communication skills and ability to synthesize complex information into clear and concise presentations and plans
Analytical mindset, interpreting and summarizing data with actionable insights
BS/BA
Willingness to travel up to 25% of time
Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential
Preferred
MBA preferred
Benefits
Medical, dental, vision, life, and disability insurance
401(k) retirement plan
Flexible spending & health savings account
At least 12 paid holidays
Paid time off
Parental leave
Employee assistance program
Other company benefits
Company
Snowflake
Snowflake is a cloud data platform that provides a data warehouse as a service designed for the cloud.
5001-10000 employees
H1B Sponsorship
Snowflake has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (428)
2024 (281)
2023 (154)
2022 (182)
2021 (113)
2020 (98)
Funding
Current Stage
Public CompanyTotal Funding
$2.03BKey Investors
Sequoia CapitalICONIQ GrowthAltimeter Capital
2022-04-19Post Ipo Equity· $621.46M
2020-09-16IPO
2020-02-07Series G· $479M
Leadership Team
Sridhar Ramaswamy
Chief Executive Officer
Benoit Dageville
Snowflake Co-founder, President of Product
Recent News
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Company data provided by crunchbase