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The Springs Living, LLC · 1 day ago

Content Marketing Strategist

McMinnville, OR

Full-time

Onsite

Mid Level

3+ years exp

The Springs Living is a purpose-driven senior living organization committed to transforming housing for older adults. They are seeking a talented Content Marketing Specialist to develop high-quality, engaging written content that resonates with older adults and their families, positioning the company as a trusted resource in the senior living space.

Elder CareHealth CareNursing and Residential Care

Responsibilities

Research, plan, and write high-quality long-form content including:

White papers and industry reports

Educational e-books and guides for families and caregivers

Case studies and success stories

Blog articles and thought-leadership pieces

Scripts for both lifestyle and educational video in collaboration with multimedia producer and across multiple internal teams

Collaborate with subject matter experts (SMEs), care staff, and external partners to ensure accuracy and depth in all content

Translate medical, psychological, and industry-specific information into accessible, empathetic language for non-expert audiences

Optimize content for SEO and user experience, balancing readability with keyword strategy

Support lead generation efforts by creating gated content for downloadable assets

Maintain a consistent brand voice and messaging across all content in alignment with TSL brand guidelines

Work closely with design, digital marketing, and sales teams to align content with campaigns and buyer journeys

Stay current on trends and challenges in aging, senior care, and the retirement living industry to inform content strategy

Qualification

Content marketingSEO best practicesLong-form writingResearch skillsContent management systemsEmpathyProject managementStorytellingCollaboration

Required

3+ years of experience in content marketing, journalism, or professional writing, preferably in healthcare, senior living, or related fields

Strong portfolio of published long-form content (e.g., white papers, e-books, or educational guides)

Exceptional research, interviewing, and storytelling skills

Deep empathy and understanding of the emotional and logistical challenges families face during the aging process

Ability to manage multiple projects and meet deadlines in a fast-paced environment

Proficiency in content management systems (e.g., WordPress), Google Workspace, Microsoft 365, and SEO tools (e.g., SEMrush)

Proficiency with SEO best practices as well as familiarity with emerging AI search engine technologies with proven success in improving web-based organic ranking