Serenity Recruitment Group · 4 hours ago
Senior Brand & Marketing Manager
Miami, FL
Full-time
Onsite
Senior Level, Lead/Staff
$150K/yr - $155K/yr
8+ years expSerenity Recruitment Group is seeking a Senior Brand & Marketing Manager to take ownership of brand expression, narrative, and campaign delivery for an ultra-luxury real estate and lifestyle platform. The role focuses on ensuring consistency and long-term brand equity across all touchpoints while managing agencies and partners to high standards.
Hospitality
Hiring Manager
Sol M.Arnold
Responsibilities
Own the brand narrative, tone of voice, and visual direction
Act as the brand guardian across all internal and external touchpoints
Ensure consistency across digital, physical, and experiential brand expression
Lead end-to-end campaign development (concept → execution)
Develop brand-led campaigns rather than calendar-driven content
Ensure storytelling is refined, emotionally intelligent, and aligned with luxury positioning
Oversee brand and marketing strategy across digital, social, PR alignment, and partnerships
Balance commercial objectives with long-term brand integrity
Support launches, announcements, and high-visibility moments
Direct content strategy and creative output across platforms
Ensure social presence is editorial, intentional, and elevated
Guide execution without chasing trends that dilute brand equity
Identify and manage brand-aligned partnerships across hospitality, wellness, fashion, culture, and lifestyle
Ensure collaborations enhance credibility and positioning
Brief and manage creative, digital, PR, and production agencies
Hold partners accountable to brand standards, timelines, and output quality
Serve as the central point of alignment across stakeholders
Use AI tools thoughtfully to support ideation, planning, and efficiency
Stay current with emerging tools while maintaining brand discipline
Qualification
Required
8–12 years' experience in brand-led marketing roles
Proven ownership of brand positioning and campaign storytelling
Background in luxury, premium consumer brands, hospitality, real estate, fashion, or lifestyle
Strong taste level and understanding of restraint and nuance
Comfortable operating in founder-adjacent environments
Experienced managing agencies and cross-functional teams
AI-literate and future-focused, without being trend-driven
Company
Serenity Recruitment Group
Welcome to Serenity, where we believe that finding the perfect fit for your team should be a calming and stress-free experience.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase