SAPinsider · 12 hours ago
Director of Event Marketing & Attendee Acquisition
United States
Full-time
Remote
Director/Executive
$140K/yr - $160K/yrSAPinsider is the largest global SAP member community, and they are seeking a Director of Event Marketing & Attendee Acquisition to lead audience strategy and revenue-driving campaigns for their flagship conferences. The role involves building and coaching a marketing team, optimizing attendee acquisition strategies, and managing multi-channel marketing campaigns to drive ticket sales.
Information TechnologyPublishingTraining
Responsibilities
Build, lead, and coach a small attendee‑marketing “SWAT” team (2–3 people) focused on list building, campaign execution, and analytics, with clear ownership of ticket‑sales metrics for each person
Create repeatable, scalable attendee‑acquisition playbooks and operating cadences so the team can execute high‑quality campaigns quickly across multiple SAPinsider events each year
Own positioning and messaging for why target SAP customers and prospects should buy tickets now (not later), ensuring all creative and copy clearly communicate business outcomes and urgency
Design and run always‑on and event‑specific multi‑channel campaigns (email, paid social, search, retargeting, in‑product, community, SDR outreach) focused purely on moving prospects to paid registrations and attendance
Monitor ticket sales performance daily and weekly, diagnose gaps versus plan, and rapidly adjust channels, offers, and messaging to get back above target
Optimize every step of the registration funnel—from ad click to payment confirmation—to remove friction, improve page performance, and increase paid conversion rates
Own event websites and registration flows for SAPinsider events in partnership with web and product teams, ensuring messaging, value propositions, and CTAs are tuned for ticket purchase, not just sign‑ups
Define and continuously refine the ideal attendee profile for each SAPinsider event (roles, industries, geos, SAP use cases), and build segmented prospect lists that are large enough to support over‑plan ticket sales
Lead ongoing A/B and multivariate testing of subject lines, landing pages, creative, and offers, making data‑driven decisions to lower cost‑per‑registration and increase conversion to paid tickets
Develops and implements multi-channel marketing campaigns for global events such as annual conferences, summits, Executive Forums and roadshows with the primary focus on driving higher event ticket sales as well as conversion and customer engagement
Partners closely with our content and design teams to create visually appealing email templates as well as written content that is unified and targets high open and click through rates
Qualification
Required
Built and managed high performance ticket sales marketing teams
Proven lead generation marketing experience delivering attendee ticket sales
B2B Enterprise Technology event marketing in a direct paid event attendee acquisition sales model
Success in running multiple concurrent end-to-end marketing campaigns for multi-day, global B2B events with 100's to 1,000's of paid in-person attendees
Proven experience in building compelling event websites and mobile applications featuring session depth, speakers and experiences
Experience building and deploying targeted Persona role-based marketing campaigns to drive increased awareness, engagement, and conversions
Proven experience with managing email and newsletter campaigns to drive attendee and group registrations
Direct experience with opt-in registration-based marketing campaigns
Hands on experience with event marketing technology platforms, AI adoption, messaging platforms, social media platforms and data reporting analytics
Direct experience with event marketing website registration platforms, mobile event applications and WordPress CMS
Knowledge of current social media platforms and digital marketing channels to drive audience acquisition and awareness
Benefits
Healthcare coverage
Dental care coverage
Life insurance
Unlimited PTO
Flexible spending accounts
401K plan with company match
Company
SAPinsider
SAPinsider Online provides SAP professionals with invaluable information, strategic guidance, and road-tested advice
Founded in 2001
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Logan Marshall
Global New Business Lead - SAP Partner Network
Malina Jacobowitz
Global Chief Marketing Officer
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