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GFL Environmental Inc. · 3 hours ago

Content Marketing Specialist

Raleigh, NC

Full-time

Onsite

New Grad, Entry Level

GFL Environmental Inc. is seeking a dynamic and experienced SEO Content Writer to join their Environmental Services marketing team. The role involves creating, editing, and optimizing content to drive organic traffic and improve search engine rankings, while collaborating with various teams within the company.

Environmental ConsultingGreenTechWaste Management

Responsibilities

Develop engaging, well researched and grammatically correct copy for the various digital channels: Including website pages, blog articles and landing pages

Analyze content performance metrics (ie: organic traffic, conversion rates, time on page) and use data to refine and iterate on existing content

Collaborate with the web development and design teams to ensure content is displayed in a user friendly and aesthetically pleasing manner

Qualification

SEO writingContent Management SystemsContent performance analysisAI optimized contentInternet marketing tools

Required

Proven ability to write high quality, engaging copy

Basic understanding of fundamental SEO writing concepts, including keyword research, search intent, and technical SEO factors affecting content

Familiarity with managing and editing content, in Content Management Systems (CMS)

Familiarity with SEO and content impact on AI, and how to produce content that is AI optimized

Preferred

Experience with internet marketing tools such as google analytics, microsoft clarity, and screaming frog, SEMrush

Company

GFL Environmental Inc.

Glassdoor3.2

GFL Environmental is the only major diversified environmental services company in North America offering services in solid waste management, liquid waste management and soil remediation.

Founded in 1995