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NRECA · 9 hours ago

Digital Marketing Operations Manager

Home - VA

Full-time

Hybrid

Mid, Senior Level

7+ years exp

NRECA is a unique national trade association providing advocacy, financial services and business support services to over 900 consumer owned electric cooperatives across the country. The Digital Marketing Operations Manager will manage core operational and technical functions within the association’s marketing department, serving as Marketing’s owner and strategic partner for various marketing systems.

CommunitiesElectronicsEnergy

Comp. & Benefits

Responsibilities

Serves as Marketing’s owner/partner for CRM, marketing automation, email tools, AI applications, and martech platforms

Manages system integrations, account setup, and troubleshooting with Membership and IT; acts as primary vendor liaison to resolve issues and track new features

Conducts advanced data analysis, builds dashboards and reporting tools for real-time performance monitoring, and presents actionable insights to senior leadership

Leads development and tracking of marketing KPIs to demonstrate ROI, engagement, and brand impact

Partners with leadership to turn data findings into strategic recommendations for marketing and organizational growth

Develops and enforces standardized processes for campaign execution, traffic management, QA, and reporting

Oversees scheduling and list selection for member communications to ensure accuracy and timeliness

Partners with IT to implement system enhancements for better user experience and data accuracy

Qualification

Technical marketing experienceMarketing platforms expertiseCRM systems knowledgeData analysis skillsBachelor's degreeCommunication managementCampaign execution processesSoft skills