MarketPro · 4 days ago
Head of Marketing, Consulting Industry
Philadelphia, PA
Full-time
Onsite
Director/Executive
10+ years expMarketPro has partnered with a global professional services firm in search of its next Head of Marketing. The Head of Marketing will own global marketing strategy, uniting brand, digital, content, demand generation, and go-to-market execution into one integrated growth engine while expanding the firm's influence among top executive decision-makers.
MarketplaceProfessional NetworkingProfessional Services
Responsibilities
Lead the organization’s global marketing strategy, aligning brand, digital, demand generation, and go-to-market execution into one unified growth engine
Partner with the CEO, executive leadership, and cross-functional stakeholders to shape business direction through customer insights, market intelligence, and growth recommendations
Establish repeatable planning rhythms, annual/quarterly marketing roadmaps, and forecasting models tied directly to growth priorities and revenue outcomes
Elevate and evolve the company’s brand narrative—ensuring consistency, clarity, and resonance with CEOs and enterprise leaders
Lead a full website redesign and broader brand evolution that strengthens differentiation, sharpens messaging, and increases relevance in a crowded advisory marketplace
Ensure brand governance and messaging discipline across all touchpoints, channels, and content
Design an integrated demand generation engine with clear KPIs, funnel metrics, and attribution models that connect marketing programs to pipeline and revenue impact
Build multi-channel campaigns (digital, ABM, social, email, paid, events) that expand reach, accelerate lead conversion, and nurture executive relationships
Architect go-to-market strategies that create market pull, increase category visibility, and improve targeting across priority segments
Lead digital marketing strategy across SEO/SEM, paid media, email, marketing automation, and website experience
Optimize CRM systems, workflows, segmentation, and lead scoring to ensure marketing-generated opportunities are high quality and conversion-ready
Implement digital performance dashboards and channel reporting that support agile decision-making
Oversee development of thought leadership, frameworks, insights, and executive-level content that communicates the firm’s unique transformational impact
Drive a consistent cadence of high-quality content across digital platforms to establish the brand as a category leader
Partner with internal subject-matter experts to elevate intellectual capital and publish perspectives that influence the leadership-performance landscape
Build a data-driven marketing function with KPIs, dashboards, testing frameworks, and reporting mechanisms that guide investment and optimize performance
Implement attribution models that quantify marketing’s contribution to pipeline growth, conversion, and client acquisition
Use insights, experimentation, and performance analysis to refine go-to-market strategies and inform product and program innovation
Launch advocacy programs that activate testimonials, success stories, and peer influence among senior executives
Strengthen relationships with existing clients—deepening trust, loyalty, and long-term partnership
Build executive engagement programs that connect prospective clients to the firm’s perspectives, tools, and community
Lead, coach, and develop a high-performing marketing team—building capabilities across digital, brand, content, analytics, and demand generation
Foster a culture of creativity, accountability, agility, and purpose-driven excellence
Build scalable processes, operational discipline, and internal systems that support high-quality execution and continuous improvement
Qualification
Required
Bachelor's or Master's degree in Marketing, Communications, Business, or related field
10–15+ years of progressive marketing leadership experience within B2B, consulting, or professional services environments
Demonstrated success building integrated marketing programs that directly drive brand awareness, pipeline creation, and measurable revenue impact
Expertise in brand strategy, demand generation, digital marketing, content development, and analytics
Strong executive presence and proven ability to partner effectively with C-suite leaders
Ability to translate complex, conceptual ideas into clear narratives, messaging, and market-facing stories
Experience leading and developing marketing teams, building new capabilities, and scaling operating models
Ability to relocate to the Philadelphia metropolitan area and work onsite full-time
Benefits
Competitive compensation and benefits within a dynamic, collaborative environment.
Company
MarketPro
MarketPro is an emerging technology and a constantly-evolving marketplace is with highly talented marketing team.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Melissa x Melissa Van Rossum
CEO, Founder
Recent News
Pakistan Observer
2025-04-17
2025-04-12
Company data provided by crunchbase