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Capital One · 1 day ago

Sr. Associate, Marketing - Premium Products & Experiences

Richmond, VA

Full-time

Onsite

Mid, Senior Level

$96K/yr - $110K/yr

2+ years exp

Capital One is a dynamic financial services company that values diversity and inclusion. They are seeking an experienced Marketing Strategist to drive acquisition and customer marketing for their premium product portfolio through brand and creative strategy and large-scale marketing campaigns.

Financial Services

Comp. & Benefits

No H1B

Responsibilities

Establish brand strategy and foundational elements for existing and new products including design targets, positioning, claims development

Develop and execute integrated, multi-channel marketing campaigns on a national scale to drive account growth, brand affinity and customer engagement

Shepherd multiple marketing creative projects at once from brief to execution through our process while ensuring strategic intent aligns with execution/delivery at every step. Work across functions and with multiple stakeholders during the process in a well managed and organized manner

Participate as the brand strategy lead in collaborative cross-functional team (business partners, creative teams, legal, compliance, etc) and partner with them to provide strategic and tactical thought partnership to effectively drive project delivery

Champion the brand, ensuring that all representation of our products (claims, imagery, card, etc) are in line with their respective brand personas, voice and style guides. In addition, develop an understanding of best practices across channels and programs

Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent

Have excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment

Qualification

Brand strategyMulti-channel marketingProject managementCreative process managementMarketing campaign executionCommunication skillsProblem solvingCollaborationDetail-orientedPresentation skills

Required

Bachelor's Degree or Military Experience

At least 2 years of experience in brand strategy or product marketing experience with experience managing multiple channels, agency or client side

At least 2 years of experience in planning, executing and analyzing marketing programs

At least 2 years experience in managing creative processes, partnering with creative teams and developing creative optimization frameworks

Has experience leading marketing and brand strategy efforts in large organizations, along with a proven ability to manage multiple projects simultaneously

Detailed-oriented with strong prioritization skills

Highly effective communication skills with outstanding writing and presentation abilities

Experience with a variety of marketing channels (eg: digital channels, website, email, etc)

Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work

Preferred

Masters degree in marketing or business

5+ years of experience in marketing for a luxury brand

6+ years of experience driving optimization plans and creative strategy

5+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity