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Haute Living · 1 day ago

Social Media Marketing Specialist

Miami-FTL Area

Full-time

Onsite

Mid Level

3+ years exp

Haute Living Media Group is the global authority in luxury lifestyle media, seeking a Paid Media & Social Media Specialist to join their Miami team. This role focuses on performance-driven marketing across multiple brands, emphasizing luxury branding and conversion-focused paid media strategies.

FashionLifestyleTravel

Comp. & Benefits

Hiring Manager

Kamal Hotchandani

Responsibilities

Plan, launch, and optimize paid campaigns across Meta (Instagram & Facebook), Google, and LinkedIn

Manage social media calendars and daily posting across multiple brands

Create, test, and optimize ad creative (copy, hooks, CTAs, formats)

Monitor campaign performance, budgets, and ROAS

Execute A/B testing on audiences, creatives, and landing pages

Collaborate with creative, editorial, and sales teams

Track leads and performance metrics in CRM platforms

Stay ahead of platform updates, trends, and best practices

Qualification

Paid media managementSocial media managementMetaGoogle AdsAudience targetingAnalytics proficiencyLuxury brandingCopywritingA/B testingCRM platformsMulti-brand management