lil sweet treat · 1 week ago
Social Media Content Specialist
NYC Metro Area
Full-time
Onsite
Entry, Mid Level
$65K/yr - $75K/yr
2+ years explil sweet treat is the ultimate destination for candy connoisseurs who want to treat themselves to the best of best. The Social Media Content Specialist will be responsible for managing the brand's social media presence, creating engaging content, and driving community engagement.
Food Production
Responsibilities
Serve as a primary on-camera personality for lil sweet treat across social platforms
Concept, film, edit, and publish short-form video content quickly and efficiently
Confidently represent the brand voice, tone, and aesthetic
Monitor social media trends, sounds, formats, and cultural moments daily
Rapidly ideate and execute trend-based content that feels authentic to the brand
Identify opportunities to insert the brand into relevant conversations in real time
Build and maintain social media content calendars
Balance planned campaigns with reactive, trend-led content
Manage assets, captions, approvals, and posting schedules across platforms
Engage with comments, DMs, and mentions in a timely, thoughtful manner
Help cultivate a loyal, highly engaged community of candy enthusiasts
Track performance metrics and translate insights into action
Deliver clear weekly and monthly reports with recommendations for improvement
Support community and client events by capturing high-quality, on-the-ground content
Act as an on-camera host or interviewer when appropriate
Partner closely with the marketing, community, and events teams to ensure alignment across campaigns
Qualification
Required
Bachelor's degree in marketing, communications, or a related field
2–3 years of experience as a social media manager, content creator, or hybrid creator role; proven record of success managing and growing brand social media accounts across platforms
Very comfortable being on camera and creating authentic, engaging short-form video content
Excellent communication skills, both written and verbal
Deep understanding of TikTok and Instagram Reels culture and trends
Strong instincts for timing, pacing, hooks, and storytelling
Highly organized with the ability to manage multiple content streams at once, who thrives in a fast-moving, creative environment
Proficient in editing tools like CapCut, Canva, and/or Adobe Creative Suite
Passion for social culture, internet trends, and community building
Company
lil sweet treat
lil sweet treat is a distinctive candy concept that sources and develops premium confections from Spain, Sweden, Germany, Belgium, and other regions globally.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase