SoTalent ยท 17 hours ago
Digital Marketing Director
Corona, NM
Full-time
Hybrid
Director/Executive
$116K/yr - $215K/yr
10+ years expSoTalent is a mission-driven enterprise focused on improving community outcomes through innovative marketing strategies. The Director of Digital & Data-Driven Marketing will provide strategic direction across digital channels and customer database marketing, overseeing integrated programs that enhance audience engagement and brand connection.
Staffing & Recruiting
Responsibilities
Define and evolve enterprise-level digital and database marketing strategies aligned with business objectives
Lead, coach, and develop a team of digital, social, and lifecycle marketing specialists
Foster collaboration across marketing, communications, IT, analytics, and external partners
Set direction for digital communications and social media, including audience growth, content planning, and multi-platform distribution
Oversee governance, performance, and brand alignment across all owned digital and social channels
Build and manage paid and organic content strategies that drive engagement and support key initiatives
Direct the development and ongoing management of websites, ensuring strong performance, accessibility, and user experience
Partner with technology teams to enhance UX/UI, site functionality, and visual consistency
Lead audits and optimization efforts related to SEO, content quality, navigation, and conversion paths
Establish and manage an enterprise video strategy from concept through distribution
Oversee email and SMS programs, including strategy, execution, testing, and measurement
Manage marketing databases to support segmentation, personalization, automation, and lifecycle journeys
Oversee competitive analysis, performance reporting, and reputation monitoring dashboards
Build relationships with digital experts, platform partners, and industry leaders
Stay current on emerging platforms, tools, and best practices to continuously evolve strategy
Carry out additional responsibilities as needed and ensure adherence to all organizational policies and standards
Qualification
Required
10+ years of experience in marketing, communications, or a related discipline
5+ years leading and developing high-performing teams
Deep expertise in digital marketing, social media, analytics, and performance optimization
Technical familiarity with HTML, CSS, JavaScript, technical SEO, UX/UI principles, and SEM
Hands-on experience with analytics and marketing platforms such as Google Analytics 360, Adobe Analytics, and Salesforce Marketing Cloud
Benefits
Comprehensive benefits package including medical coverage, retirement and stock purchase plans, paid time off, holidays, and tuition assistance
Flexible work arrangements may include remote, hybrid, field, or office-based schedules, depending on role requirements
Total compensation may also include incentive programs, subject to eligibility
Company
SoTalent
At SoTechTalent, we specialise in connecting forward-thinking tech companies with world-class talent.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase