Women of the Vine & Spirits ยท 22 hours ago
Senior Innovation Brand Manager
Woodinville, WA
Full-time
Hybrid
Senior Level, Lead/Staff
$110K/yr - $143K/yr
10+ years expSte. Michelle Wine Estates is seeking a Senior Innovation Brand Manager to lead the creation of new-to-world wine brands while managing the performance of select Power Brands. The role involves overseeing the full innovation lifecycle, driving annual plans, and collaborating across functions to ensure successful brand development and execution.
Food & Beverages
No H1B
Responsibilities
Oversee the end-to-end development of new products, including white-space exploration, ideation, strategic business casing, naming, packaging, proposition refinement, and go-to-market planning
Lead cross-functional collaboration with Winemaking, Operations, Packaging, Sales, Pricing, Finance, Legal, Compliance, and Demand Planning to ensure successful development and execution of innovation projects
Conduct financial analysis and scenario planning in support of innovation viability assessments
Onboard & Mange external agencies for package development, brand identity, and early-stage activation materials
Track and evaluate in-market performance against defined success criteria using sales data, performance dashboards, and consumer research
Lead annual brand planning and own day-to-day management of assigned brands (e.g., Top Box)
Develop and execute marketing programs, activation plans, packaging refreshes, and promotional strategies to achieve volume, velocity, and distribution objectives
Manage P&L inputs for assigned brands, partnering with Finance and the Pricing Team on pricing, margin management, and demand forecasts
Utilize sales, category, and consumer insights to inform decisions and optimize ongoing brand performance
Serve as the brand's operational hub, ensuring cross-functional partners have the direction, assets, and information needed to deliver executional excellence
Partner with Digital Marketing, Communications, Trade Marketing, and Sales for go-to-market execution
Communicate innovation & brand updates, risk, and decision points to senior leadership
Qualification
Required
Bachelor's degree required; MBA preferred
10+ years of experience in marketing, innovation/product development, wine brand management, and end-to-end project ownership; alcohol beverage industry experience strongly preferred
Proven ability to think strategically and lead brand plans from concept through execution
Strong decision-making skills with the ability to take calculated risks grounded in data, context, and experience
Advanced financial and analytical skills with a clear understanding of how brand decisions influence broader business performance
Exceptional organizational skills with the ability to manage multiple priorities and meet deadlines
Demonstrated success leading and collaborating with cross-functional teams to drive results
History of responsible use of alcohol and other appropriate conduct, as well as fitness to be licensed, permitted, and/or certified by state and/or local regulatory bodies
Benefits
Health Care Coverage including medical, dental, vision & prescription - eligible on date of hire for full-time employees
Paid Vacation & Holidays
401(k) with Employer Match
Employee Wine Discounts
Company
Women of the Vine & Spirits
Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Deborah Brenner
Founder & CEO
Company data provided by crunchbase