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Arbalett · 15 hours ago

Senior Creative Strategist – US DTC E-commerce (Remote, Full-Time)

United States

Full-time, Contract

Remote

Senior Level

$8,000/mo - $12,000/mo

5+ years exp

Arbalett is recruiting for a fast-scaling US DTC e-commerce brand in the sleep & wellness space. The Senior Creative Strategist will own growth, creative strategy, funnels, and paid performance in the US market, aiming to evolve the brand from a mono-product to a dominant DTC sleep brand.

Staffing & Recruiting

No H1B

Hiring Manager

Erion Dega

Responsibilities

Analyze the market

Design winning angles

Build and optimize high-converting funnels

Lead creative execution

Scale aggressively but profitably on US paid traffic

Define the full US growth strategy : positioning, angles, offers, funnels, channels

Scale paid acquisition across Meta (Andromeda), TikTok, Google, YouTube

Manage a multi-million dollar annual ad budget

Own core KPIs: CPA, MER, ROAS, AOV, LTV, retention

Identify new audiences, creatives, offers and leverage points continuously

Define winning angles, hooks, narratives and UGC concepts

Analyze and benchmark top US players and creatives

Lead the creative direction for:

VSLs

UGC → LP → Upsell flows

Native Ads (Taboola / Outbrain / Newsbreak style)

Advertorial funnels

Quiz funnels

Long-form landing pages

Build and manage a structured creative testing roadmap

Turn performance data into clear creative insights that drive iteration

Design and optimize high-converting funnels

Run structured A/B tests (pages, offers, flows)

Improve CVR, AOV and LTV based on real data

Ensure funnel logic is aligned with creative promises

Transition from mono-product to multi-product sleep ecosystem

Co-create brand messaging, positioning and visual direction

Support product roadmap decisions using market & performance insights

Ensure consistency between growth, brand and long-term trust

Act as the growth & creative lead for the company

Lead and challenge creatives (copywriter, editors, media buyer)

Work in direct collaboration with the founder and strategic advisor

Bring an owner mindset : if it impacts growth, you take responsibility

Qualification

DTC e-commerce experienceGrowth strategy developmentPaid traffic managementFunnel optimizationCreative strategyData analysisMulti-million dollar ad budgetProactive mindsetHigh standardsConstant testingSpeedClarityZero egoLeadershipTeam collaborationOwnership mindset