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Wake Forest University · 1 day ago

Associate Athletic Director, Sales & Fanbase Growth

Winston Salem, NC

Full-time

Onsite

Senior Level

5+ years exp

Wake Forest University is seeking an Associate Athletic Director for Sales & Fanbase Growth to drive ticket revenue for its athletics programs. The role involves developing marketing and sales strategies for ticket sales, managing premium seating, and overseeing staff and budget for ticket operations.

EducationHigher EducationUniversities

No H1B

Responsibilities

Develop and implement comprehensive season ticket and single game ticket marketing and sales plans for all ticketed sports, with an emphasis on football and men’s basketball, including pricing strategies, renewals, and new business development including alumni, parents, faculty and staff, local businesses, and Triad-region general public

Manage all premium season and single game sales inventory including suites and clubs and innovate inventory opportunities and revenue growth strategies

Develop and implement a framework for the successful growth pattern of new large group ticket sales initiatives

Manage the advertising budget and planning, including paid, trade and owned media assets and, in partnership with athletics communications and creative and university marketing and communications, develop all ticket sales creative collateral assets

Supervision of outbound ticket sales staff, ticket services staff (including revenue tracking and reporting), fan data and analytics strategies (including fan survey collection and reporting), and integrated digital marketing

Lead development of ticket-holder communications strategies including sales timelines and distribution of important event information

Ensure strong financial controls and procedures for all ticket operations sales, payment collections, and revenue deposits and reporting

Partner with athletics development, campus foundation, and other key stakeholders for alumni and donor communications including annual seat rights program, priority ticket and parking access, special events (i.e., Homecoming, Family Weekend, postseason, etc.)

Liaison to fan engagement partners, i.e. RevelXP, Paciolan, Tickets 4 Less, etc

Perform other duties as assigned

Qualification

Ticket salesMarketing strategiesData analyticsBudget managementStaff supervisionCommunication strategiesGroup sales growthFan engagementPremium seating managementCollaboration