Community Boost · 20 hours ago
Senior Paid Social Specialist
Community Boost is a company that focuses on elevating the paid social practice for nonprofit clients. The Senior Paid Social Specialist will oversee campaign strategy and execution across various platforms, ensuring impactful results and guiding a team of digital specialists.
AdvertisingEmail MarketingSEOSocial Media MarketingWeb DesignWeb Development
Responsibilities
Oversee and elevate the paid social practice across Meta (Facebook/Instagram), TikTok, and LinkedIn Ads, ensuring excellence in campaign strategy, execution, optimization, and creative testing. Provide final approval and strategic direction on campaign architecture, budgets, creative testing plans, and optimization approaches developed by Digital Specialists
Lead monthly and quarterly reporting cycles, reviewing and refining insights before delivery to internal teams or clients, ensuring clear storytelling and strategic framing tied to mission impact
Analyze cross‑platform performance trends using platform dashboards and Google Analytics, identifying opportunities for optimization, innovation, and testing
Serve as the escalation point for complex campaign issues, platform challenges, or client questions, ensuring timely and strategic resolution
Partner with account managers and nonprofit clients to align paid social strategies with organizational goals, fundraising objectives, and audience engagement priorities
Own and refine internal processes, playbooks, QA workflows, and documentation to scale the paid social practice efficiently and consistently
Stay ahead of platform updates, algorithm shifts, compliance requirements, and nonprofit advertising best practices, proactively sharing insights and training the team on emerging trends
Support hiring, onboarding, and capability development for the paid social function, including interviewing candidates and shaping role expectations
Provide day‑to‑day people leadership, including guiding career development, hosting regular 1:1s, approving PTO, overtime, and expenses, and offering ongoing coaching and mentorship to support team growth and performance
Qualification
Required
5–7 years of digital marketing experience, including agency or in-house work, with a strong track record of executing paid campaigns across Meta (Facebook/Instagram) and LinkedIn Ads platforms
Proven ability to mentor and guide junior team members, fostering skill development and platform fluency
Experience managing multiple client accounts and budgets with precision, strategic insight, and clear communication
Meta Blueprint Certification and/or LinkedIn Marketing Certification strongly preferred
Proficiency with Google Ads (Search, Display, Video) and Google Analytics is a strong plus
Exceptional written and verbal communication skills, with the ability to translate performance data into actionable insights
Preferred
Deep passion for digital marketing in the nonprofit space, with a commitment to mission-driven outcomes
Highly organized and self-directed, with the ability to manage competing priorities in a remote, fast-paced environment
Brings a diverse perspective, collaborative mindset, and a proactive approach to problem-solving
Demonstrates an entrepreneurial spirit, with a drive to continuously improve systems, strategy, and team culture