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Colibri Group · 13 hours ago

Marketing Coordinator

United States

Full-time

Remote

New Grad, Entry Level

Colibri Group is a pioneer of online professional education, serving over 1 million customers annually. They are seeking a detail-oriented and proactive Marketing Coordinator to support the Marketing Manager in executing marketing campaigns and managing various marketing activities within their Healthcare EdTech company.

Continuing EducationEducation

Responsibilities

Support Marketing Managers in executing marketing campaigns, managing projects, and coordinating various marketing activities to achieve business objectives

Assist in the development and implementation of omni-channel marketing campaigns across digital, social media, email, print, and other channels

Coordinate and execute marketing projects, ensuring campaigns are delivered on time and within budget

Execute the content marketing plan as outlined by the Content Marketing Manager and Marketing Managers, including content creation, editing, and publishing

Oversee social media accounts, including content creation, posting schedules, and engagement with followers; ensure campaigns are executed on time and assist with tracking campaign performance

Manage the execution and segmentation of daily email campaigns

Conduct A/B testing to optimize landing pages, email campaigns, and ad creatives for enhanced lead generation results

Implement strategies to attract and retain customers, including targeted campaigns and personalized communication efforts

Work closely with Go-To-Market (GTM) teams to ensure alignment and support for marketing initiatives, facilitating smooth communication and collaboration

Maintain consistent brand messaging and identity across all marketing materials and channels, ensuring alignment with the company's brand guidelines

Support Marketing Managers in monitoring and reporting on the performance of marketing campaigns, providing insights and recommendations for optimization

Ensure workflows, social media campaigns, and other marketing efforts support direct mail initiatives and other strategic objectives

Execute tasks such as posting podcasts and creating promotional codes, ensuring seamless implementation and timely delivery

Complete other duties and special projects as assigned

Qualification

Marketing CoordinationOmni-channel MarketingContent CreationMarketing Analytics ToolsProject ManagementHubspotA/B TestingHealthcare Compliance KnowledgeCommunication

Required

Bachelor's degree in Marketing, Communications, Business Administration, or a related field (or equivalent experience)

Proven experience as a Marketing Coordinator or similar role, preferably in the healthcare or ed-tech industry

Strong understanding of omni-channel marketing strategies and campaign execution

Experience in content creation, management, and distribution across digital and social media platforms

Proficiency in marketing analytics tools and A/B testing methodologies to optimize campaign performance

Excellent project management skills with the ability to manage multiple priorities and stakeholders effectively

Strong communication skills, both written and verbal, with the ability to collaborate across teams and levels

Preferred

Knowledge of Hubspot, marketing automation tools, and project management software is advantageous

Familiarity with compliance and regulatory aspects related to healthcare education is a plus

Company

Colibri Group

At Colibri, we collaborate with over 5 million professionals and partners to provide exceptional professional education solutions for licensing, continuing education, test preparation, and career readiness.

Founded in 1990