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Recovery.com · 14 hours ago

Director of Performance Marketing

Madison, WI

Full-time

Hybrid

Director/Executive

$135K/yr - $175K/yr

10+ years exp

Recovery.com is an aspiring brand dedicated to improving access to mental health and addiction treatment. As the Director of Performance Marketing, you will be responsible for driving high-quality traffic to the platform through paid media strategies, optimizing campaigns, and collaborating with various teams to ensure effective outreach to key audiences.

Digital MarketingHealth CareMental HealthWellness

Responsibilities

Own marketing budget allocation and make data-backed decisions on spend across channels

Manage, optimize and scale paid campaigns across Google Ads, programmatic, and native advertising platforms

Partner with the Paid Social Marketing Manager to grow paid social as a performance channel

Design and execute creative testing frameworks that drive incremental performance

Identify and test new and emerging paid media channels—such as connected TV (CTV)—that show strong promise against ROI and traffic quality goals

Build and refine audience targeting strategies to reach individuals, families, and professionals searching for treatment

Analyze campaign performance using tools like Amplitude to surface actionable insights and guide strategy

Develop marketing analytics capabilities to improve understanding of long-term metrics like audience LTV

Collaborate with product and external partners to improve our attribution capabilities

Work closely with the Ad Operations team to ensure we’re delivering performance, value, and reporting that supports advertising partner success

Collaborate cross-functionally with content, design, engineering, and data teams to support paid initiatives

Qualification

Performance marketingGoogle AdsPaid media strategyAnalytics platformsProgrammatic platformsAudience targetingStakeholder managementCreative testingTeam leadershipCommunication skills