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Community West Bank On The Coast · 7 hours ago

Marketing Director

Fresno, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$104K/yr - $171K/yr

10+ years exp

Community West Bank is seeking a Marketing Director to oversee and develop comprehensive marketing strategies and brand management for the bank. The role involves leading marketing initiatives, managing communications, and collaborating with senior management to drive growth and enhance client experiences.

BankingFinancial Services

Responsibilities

Lead and manage the design, execution and evaluation of an integrated marketing and brand strategy. Establish and manage appropriate deliverables and action plans that:

Align with the Bank’s growth, sales and profitability objectives

Identify opportunities and appropriate responses to industry and competitor trends

Leverage available technology and delivery systems

Promote CWB as the community bank of choice in our market area; and

Provide for a standard of service excellence and memorable client experiences

Manage bank-related communication to include public and media relations and internal announcements and publications. Develop and promote effective strategies related to social media channels, reputation management and crisis communications

Manage the content and functionality of the Bank’s internet website, ensuring compliance with federal and state regulations related to access and messaging

Create the annual marketing budget. Manage expenditure compliance with the marketing budget on an ongoing basis and report any deviations to management. Collaborate with data management resources to identify and leverage data sources and profitability measures that support the financial analysis of the budget. Generate management reports and recommendations

In concert with other members of the management team, create the annual strategic marketing plan, tactics to support the plan and an annual calendar of marketing events

Collaborate with Bank sales teams to help identify sales opportunities, prospects and build targeted marketing plans. Provide coaching and mentoring, as needed, to help evaluate the effectiveness of the marketing strategies

Manage the identification and engagement of external marketing service partners, their impact on profitability and compliance with the service agreements

Conduct regular research and monitor: the impact of changes in banking regulations with respect to product promotion; the effectiveness of CWB’s marketing efforts; changes in business and consumer banking trends; changes in digital banking trends; and client preferences for delivery channels

Manage the bank’s community presence to ensure a positive image. Identify and facilitate representation at community events

Qualification

Marketing strategyDigital marketingBrand managementBusiness writingLeadership skillsProject managementTeam-buildingComputer proficiencyEnglish proficiencyPresentation skillsCommunication skillsCollaborationAdaptability

Required

Experience collaborating with senior management and sales teams to help shape the business and brand strategy and build effective marketing programs that lead to target prospects

Strong leadership, team-building and management skills

Experience managing external service partner contracts and service agreements

Experience working with digital marketing technologies and communications channels including social, branding and messaging to different target audiences

Strong presentation and meeting facilitation skills

Professional demeanor and verbal communication skills

Strong business writing skills

Ability to motivate, influence and collaborate with others both internally and externally

Ability to adapt and respond to multiple incoming requests and shifting priorities

Effective task and project management skills

Computer proficiency, including internet browsers and Microsoft Office Suite products

Proficiency at speaking, reading and writing English

Bachelor's degree in Business, Marketing, or related field

Ten years of experience in marketing, including five (5) years leading the planning and implementation of marketing strategies

Ability to travel to client and business event locations (driving requires continuous possession of a valid driver's license and the minimum level of auto insurance)