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Oak View Group · 5 hours ago

Director of Marketing | Full-Time | Flint River Entertainment Complex

Albany, GA

Full-time

Onsite

Lead/Staff, Director/Executive

$55K/yr - $70K/yr

5+ years exp

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. The Director of Marketing will orchestrate the execution of strategy and tactics that amplify the brand and will analyze key data points to maximize ROI across various channels.

Sports

Responsibilities

Identify, develop and evaluate marketing strategy, based on knowledge of established objectives and market characteristics including expansion of digital channels through customer engagement

Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI such as third party partnerships, new media avenues, etc

Participate in the development and implementation of annual marketing goals, objectives, and management of department budget

Direct the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed

Negotiate contracts with media and promotion partners

Create, plan and implement repeatable revenue generating concepts and processes

Project manage F&B initiatives in collaboration with venue F&B general manager and division marketing leads

Interpret the venue customer experience to be measured

Responsible for measuring, reporting and achieving performance against agreed upon service levels and ROIs

Serve as press contact, write and distribute all press releases

Create corporate collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars and various brochures from concept to completion

Manage and coordinate all marketing, advertising and promotional activities including development of marketing plans

Research, analyze and monitor industry factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized

Plan and oversee Oak View Group’s advertising and promotion activities including print, electronic, and digital outlets. This includes full-cycle production including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working with graphic designers and printers to oversee design, layout and production of promotional materials

Leverage sponsorship opportunities to increase brand awareness and synergies

Develop self-produced revenue generating events

Recommend changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities

Create social media campaigns to engage customers, vendors, sponsors and community, collect data and generate awareness for new items and specials

Standardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIs

Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management

Maintain knowledge of trends/best practices and influence the business, project teams and peer groups to constantly innovate and align around an integrated strategy

Leverage strong research and analytical skills analyze data and inform management on key perceptions and trends to drive strong decision making

Drive the completion key deliverables with strong attention to time, quality, impact and style

Partner with web development team to direct site features, design and goals focusing on customer engagement

Provide direction to/for Group Sales and/or Ad Sales with regard to events

Other duties as assigned

Qualification

Marketing strategy developmentData analysisPublic relationsDigital marketingMicrosoft Office proficiencyMedia buyingGraphic design softwareEntrepreneurial spiritCommunicationCreativityFlexibility

Required

Bachelor's Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field

Minimum of 5-7 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility

Knowledge of marketing and advertising/sponsorship program development

Knowledge of Public Relations

Knowledge of Website maintenance

Knowledge of federal, state and local regulations

Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software

Proficiency with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop

Proficiency with media buying and promotions

Ability to travel as required

Ability to work nights and weekends as required

Ability to work with wide array of client groups, vendors and business partners enterprise-wide

Instruct and assist current vendor community with social media marketing strategies for their individual business locations on the fairgrounds

Analytical skills to forecast and identify trends and challenges using website analytics

Basic computer proficiency: Outlook, Excel, Word, and PowerPoint

Excellent verbal and written communication skills

Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general public

Working knowledge of mobile, POS and payments to digital menu boards, guest apps and loyalty systems

Digital expertise with various digital channels including website optimization, social media, and data acquisition

An entrepreneurial spirit and an internal motivation that inspires others to think more and do more

Creativity skills that inspire brand loyalty

Innovator with increasing per caps and generating profitability

A passion for building success that can be measured with data

A results-driven leader who thinks in terms of ROI

Demonstrated experience influencing peers and leadership teams

Ability to operationalize a strategy

Flexible skill set that can be applied across a variety of relationships/situations

Demonstrable track record of success

Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc