Horizon Next · 1 week ago
Media Planner, Paid Social
New York, NY
Full-time
Hybrid
Entry Level
$64K/yr - $85K/yr
1+ years expHorizon Next is one of the industry's most innovative and data-driven marketing organizations, focusing on brand strategy, media planning, and analytics. The Media Planner, Paid Social will manage campaign execution, develop social media strategies, and analyze performance data to optimize client outcomes.
AdvertisingAnalyticsBusiness DevelopmentMarketing
Responsibilities
Lead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiations
Manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/ reporting
Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels
Issue specs documents and ensure all materials are received from creative agency
Work alongside Digital team on post campaign reconciliation and billing
Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams
Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations
Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions
Participate in team brainstorms to kick off plan and consideration set development
Monitor trends, tools, opportunities and emerging opportunities within paid social media
Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions
Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives
Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients
Use data during and after campaigns to optimize and draw greater conclusions about clients’ business goals and objectives
Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts
Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and Business Solutions team
Collaborate with Supervisor to identify problems and recommend solutions
Keep Supervisor updated on the status and timing of deliverables
Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations
Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)
Qualification
Required
A strong writer and presenter
A left and right brain thinker – a data powered strategist
An independent worker with strong time management and organization skills
A problem solver with foresight and the ability to develop creative solutions
Detail oriented with commitment to follow through
Nimble and flexible to succeed in a fast-paced environment
A strong team player, willing to roll up your sleeves
Interested in the social landscape and a desire to innovate and keep up with trends
A supporter of and advocate for diversity, equity and inclusion
Preferred
1+ years previous paid social media experience
Basic knowledge of advanced analytics and performance media
Familiarity with marketing principles, analytics and concepts
Strong Microsoft Excel and Microsoft PowerPoint skills
Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
Benefits
Health insurance coverage
Life and disability insurance
Retirement savings plans
Company paid holidays
Unlimited paid time off (PTO)
Mental health and wellness resources
Pet insurance
Childcare resources
Identity theft insurance
Fertility assistance programs
Fitness reimbursement
Company
Horizon Next
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Cherie Calingasan
EXECUTIVE VICE PRESIDENT – BUSINESS SOLUTIONS
Gene Turner
President, Horizon Next
Recent News
MediaPost.com
2024-03-08
2024-03-07
2023-03-11
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