American Eagle Outfitters Inc. · 3 weeks ago
Associate Manager - Social Media
New York, NY
Full-time
Hybrid
Mid Level
3+ years expAmerican Eagle Outfitters, Inc. is seeking a culturally fluent and creative Associate Manager – Social Media to join their team. This role will focus on creating engaging social-first content and maintaining the brand's relevance with Gen-Z through strategic product integration and performance reporting.
Fashion
Responsibilities
Content Creation: Ideate, produce, and create social-first, trending content (static and video) with a keen eye for detail and cultural relevance across Instagram/Reels, TikTok, Threads, Pinterest, Youtube, Snap and more
Content Calendar & Planning: Own and manage AE’s cultural calendar, ensuring timely content coverage of key seasonal and cultural moments
Influencer & Creator Optimization: Identify creator and influencer campaigns, ensuring our product is showcased in the most engaging, authentic, and aspirational way possible
Strategic Product Integration: Partner closely with merchant and product teams to align on key business priorities, campaign drops, and product storytelling opportunities, including requesting photo flatays from the production team
Social & Cultural Insight: Act as an in-house expert on Gen-Z, Gen Alpha, and cultural trends; provide insights that inform strategy and content decisions
Performance Reporting: Compile insights and reports on social performance and cultural trends to inform leadership and support decision-making
Cross-Functional Collaboration: Work effectively across multiple departments and adapt to shifting priorities in a fast-paced, dynamic environment
Flexibility: Provide social coverage during key cultural or brand moments, which may occasionally require evening or weekend availability
Qualification
Required
A bachelor's degree from a four-year university (preferred)
3+ years of post college relevant experience, ideally in social media for a consumer brand or at a creative agency; corporate retail experience is a strong plus
A sharp, creative perspective on social content and an understanding of what resonates with Gen-Z across platforms
Demonstrated ability to create and edit native content on TikTok, Reels, and other video platforms
Highly organized and self-motivated, with the ability to manage multiple projects and meet tight deadlines
Excellent copywriting and communication skills; witty, thoughtful, and culturally fluent voice
Proficiency in PowerPoint, Excel, Google Slides, and Google Docs
A collaborative spirit and team-first mindset, always ready to contribute to shared success
Benefits
Health care benefits (including medical, vision, and dental)
Wellness benefits
401(k) retirement benefits
Life and disability insurance
Employee stock purchase program
Paid time off
Paid sick leave
Parental leave and benefits
Discretionary bonuses and other incentives
Company
American Eagle Outfitters Inc.
AEO is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products
10001+ employees
H1B Sponsorship
American Eagle Outfitters Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (43)
2024 (35)
2023 (36)
2022 (41)
2021 (32)
2020 (43)
Funding
Current Stage
Late StageLeadership Team
Michael Mathias
EVP / CFO
Michael Rempell
EVP and COO
Recent News
Android Authority
2025-11-05
Company data provided by crunchbase